South-East Asia

Esports
Video Games

Singaporean video game hardware firm Razer has signed as the Official Esports Partner of the Southeast Asia Games 2019
Football

Honor, a smartphone brand under the Huawei Group, has signed on as the first Chinese sponsor for national team football tournament the AFF Suzuki Cup
Esports

German software brand SAP has signed a last-minute partnership with global esports tournament the Kuala Lumpur Major, which is set to take place this month
Football
Banking

Global payment network UnionPay has agreed a sponsorship deal with the forthcoming edition of national team football tournament the AFF Suzuki Cup
Motorsport
Petrochemicals

Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…
Motorsport
Petrochemicals

Malaysian oil and gas multinational Petronas has extended and expanded its partnership with Dorna Sports, the rights-holder for MotoGP, for three years from 2018 to 2020
Football

Spain’s LaLiga added at least $8.1m (£6.2m/€7m) in sponsorship revenue over the summer via five new deals, SportBusiness Sponsorship has learned. Th
Multi-sport
Information Technology

IT and network technologies company NEC has signed a sponsorship deal with organisers of the upcoming Asian Games multi-sport event in Jakarta and Palembang, Indonesia
Golf
Banking

Banking group HSBC has extended a title sponsorship deal for the Ladies Professional Golf Association’s Women’s World Championship.

Multi-sport

Sports media and technology company Deltatre has agreed a deal to sponsor the upcoming edition of the Asian Games multi-sport event in Indonesia.

Football

Japanese heavy equipment manufacturer Yanmar has extended its sponsorship of the AFF Football Championship, a national team tournament organised by the Asean Football Federation.

Motorsport
Airlines

Singapore Airlines has renewed its title sponsorship of the Singapore leg of the Formula One motor-racing championship.

Football
Financial Services

Chinese financial services provider UnionPay has agreed a deal to sponsor the Singapore leg of the 2018 International Champions Cup pre-season football tournament.

Mixed Martial Arts
Telecoms

The One Championship mixed martial arts series has agreed a sponsorship deal with telco Telenor Myanmar.

Football
Healthcare Equip. & Supplies

English Premier League football club Manchester United has renewed its partnership with South Korean pharmaceuticals company Cho-A Pharm.

Football
Telecoms

Football Malaysia, the organising body of club football competition in the country, has agreed a major sponsorship and media rights deal with Telekom Malaysia, an agreement it claims is the biggest to date in domestic sport.

Golf
Banking

Sumitomo Mitsui Banking Corporation has renewed its title sponsorship of the Singapore Open golf tournament.
Energy

Thai energy company PTT has been named as the title sponsor of the 2018 Thailand Grand Prix, which will mark the country’s debut on the MotoGP motorcycling calendar.