LaLiga’s pivot to Asia nets summer sponsorship windfall

(Photo by Suhaimi Abdullah/Getty Images)

Spain’s LaLiga added at least $8.1m (£6.2m/€7m) in sponsorship revenue over the summer via five new deals, SportBusiness Sponsorship has learned.

The deals cover a range of industries, including a host of activation rights with new ways for fans to engage and participate.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Most recent

What’s important: Aligning the brand with high-profile, engaging sport. Decision-making: Peter Robb, marketing director at Continental Tyres, is responsible for sponsorship within the UK & Ireland.

Chinese consumer electronics company TCL is aiming to boost brand awareness and promote its expanded television product range through its sponsorship agreement with the National Football League. Matthew Williams reports.

PlayStation has become the latest sponsor of the men’s Champions League to expand its relationship with Uefa so that it also encompasses the federation’s women’s football sponsorship programme. Ben Cronin reports.

The Premier League's licensing deal with digital collectibles and fantasy game company Sorare is based on a minimum guarantee payment and a share of royalties. Matthew Glendinning takes a closer look at the mechanics of the deal.