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LaLiga’s pivot to Asia nets summer sponsorship windfall

(Photo by Suhaimi Abdullah/Getty Images)

Spain’s LaLiga added at least $8.1m (£6.2m/€7m) in sponsorship revenue over the summer via five new deals, SportBusiness Sponsorship has learned.

The deals cover a range of industries, including a host of activation rights with new ways for fans to engage and participate.

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