South-East Asia
Kuala Lumpur Sports City signs drinks partner
Malaysian isotonic drinks brand 100Plus has agreed a deal to become the official beverage partner of the Kuala Lumpur Sports City complex.
Malaysian FA teams up with Yakult
The Football Association of Malaysia has entered into a partnership with probiotic dairy products manufacturer Yakult.
Organisers sign raft of new Asian Games sponsors
The organising committee for the 2018 Asian Games has agreed sponsorship deals with a host of companies ahead of next year's event, which will be held in the Indonesian cities of Jakarta and Palembang.
Suzuki extends backing of AFF Football Championship
Japanese automotive and motorcycle manufacturer Suzuki has extended its title sponsorship of the AFF Football Championship, a national team tournament organised by the Asean Football Federation.
Malaysian football body partners with agency in sponsorship drive
Football Malaysia LLP has agreed a partnership with Ampersand Sports that will result in the agency brokering sponsorship deals for a range of events.
Otsuka returns to back Asian Games
Japanese pharmaceutical firm Otsuka has renewed its sponsorship of the Asian Games ahead of the 2018 edition of the multi-sport event, which will be held in the Indonesian capital of Jakarta and Palembang.
Chinese firms back Indonesia’s Asian Games
Chinese companies Biau Bang, Beautiful Tomorrow and New Energy have agreed deals to sponsor the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.
Manchester City sets first with Cambodian partnership
English Premier League football club Manchester City has signed a multi-year partnership with Khmer Beverages’ Cambodia Beer brand.
Sponsorship deals secured for Asian Games
Six state-owned enterprises have agreed deals to sponsor the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.
Kuala Lumpur 2017 completes sponsor programme
The organising committee for the 2017 edition of the Southeast Asian Games multi-sport event in Kuala Lumpur, Malaysia, has completed its sponsorship line-up after partnering with Japanese financial services firm Aeon and a host of other local and overseas companies.
Kuala Lumpur 2017 signs double deal
Electronics giant Sony and energy provider Tenaga Nasional Berhad (TNB) have agreed deals to sponsor this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur, Malaysia.
Singtel extends backing of Singapore National Olympic Council
Telecommunications company Singtel has signed a five-year extension to its partnership with the Singapore National Olympic Council.
Petronas renews title sponsorship of Mercedes F1 team
Malaysian oil and gas company Petronas has signed a multi-year extension to its title sponsorship of Formula One motor-racing team Mercedes.
Chang backs Air Race 1 World Cup in home market
Thai beverage brand Chang has been named as the lead sponsor of this year’s Air Race 1 World Cup.
Chinese sportswear firm returns to back Asian Games
Herbalife extends backing of Vietnamese Olympic, Paralympic bodies
Kuala Lumpur 2017 hits sponsorship target with latest deal
Petronas steps in to help SEA Games hit modest target
Malaysian government-owned oil and gas company Petronas has become the fifth Platinum Sponsor of the 2017 Southeast Asian Games and ASEAN Para Games and moved the organising committee within striking distance of its revenue target.