AFF Suzuki Cup lands first Chinese sponsor

Honor, a smartphone brand under the Huawei Group, has signed on as the first Chinese sponsor for national team football tournament the AFF Suzuki Cup.

Organised by the ASEAN Football Federation, the tournament for Southeast Asian nations got underway last week and is set to run through to December 15.

As an official sponsor, the Honor brand will be featured prominently on perimeter advertising boards, in-stadia television commercials, social media, and official tournament collaterals throughout the tournament.

Honor will also present the Man of the Match Award during each game. “Partnering major international events is a strategy that has helped us expand our global footprint rapidly in recent years,” Zhao Ming, president of Honor, said.

“At Honor, we believe in creating memorable shared experiences that add meaning to people’s lives, and partnering the AFF Suzuki Cup gives us the perfect opportunity to deepen our connection with passionate fans across the region.”

The partnership was brokered by the Lagardère Sports agency, exclusive Commercial Partner of the AFF Suzuki Cup.

The tournament this year boasts a new two-legged home and away format which ensures that there will be more home matches held in each participating country.