Manchester United extends with Korean partner

English Premier League football club Manchester United has renewed its partnership with South Korean pharmaceuticals company Cho-A Pharm.

The length of the new deal, which will continue to focus on the Korean and Vietnamese markets, was not disclosed.

United first teamed up with Cho-A Pharm in 2014 and since then the partnership has delivered a range of events such as the Cho-A Saturday Night Soccer Party and an art exhibition to support the company’s ‘Project A’ corporate social responsibility programme.

The events that are organised through the partnership are designed to raise Cho-A Pharm’s brand awareness and to connect with United fans in South Korea and Vietnam.

Seong-Hwan Cho, president and chief executive of Cho-A Pharm, said: “Throughout our partnership so far, Cho-A has achieved immeasurable promotional value due to various marketing activities by leveraging Manchester United’s strong global brand equity. The extended partnership connects the two brands to be tied strongly, and we look forward to building brand trust and preference continuously.

“Along with vision to globalise the business, we believe this gives another opportunity to promote the brand to over 40 million Manchester United followers in South Korea and Vietnam.”

Most recent

Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.

Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.

The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.

Spanish bank Santander has extended its LaLiga title sponsorship by one season – 2020-21 – at a similar fee, SportBusiness Sponsorship has learned. The deal was signed in March.