South-East Asia

The Philippines division of Japanese automotive manufacturer Toyota has agreed a sponsorship deal to back the country’s co-hosting of the 2023 Basketball World Cup.

Pan-Asian insurance group AIA has added another Tottenham Hotspur star to its endorsement roster, with its Singapore division agreeing a deal with Son Heung-min

Mixed martial arts organisation ONE Championship has agreed a sponsorship deal with insurance company Prudential Singapore

The Asean Football Federation (AFF) has announced the addition of short-form mobile video platform TikTok as an official supporter of the ongoing 2022 AFF Championship, the national team tournament for…

Japanese industrial equipment manufacturer Yanmar has been unveiled as an official sponsor of this year’s edition of the AFF Championship, the national team football tournament for countries in Southeast A…

The Badminton World Federation (BWF) has added international online entertainment platform WinBox as a new sponsor in a deal brokered by the Infront agency

Spanish LaLiga club Barcelona has renewed its sponsorship deal with Korean car battery brand Sebang Global Battery

The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region

Online financial trading platform AIMS has agreed a deal to sponsor German Bundesliga club Borussia Dortmund's Asia Tour this month

Nutritional supplements company Herbalife Vietnam has agreed a deal to be an Official Supporter of this year's AFF Mitsubishi Electric Cup, the Southeast Asian national football team competition

The inaugural edition of the Singapore Women’s Open golf tournament will finally take place next month after being postponed for more than two years as a result of the pandemic.

Telco FPT is reported to have paid a huge fee increase to acquire Vietnamese domestic V.League football rights in a multi-year deal starting in 2023

Crypto.com's billion-dollar-plus sports sponsorship agreements have allowed the cryptocurrency platform to reach the "widest global audience", the company's chief marketing officer has said.

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…

Otsuka Pharmaceutical-owned sports drinks brand Pocari Sweat is to sponsor the next two editions of the AFF Championship after finalising a sponsorship agreement with the Asean Football Federation (AFF)

Online trading platform Tiger Brokers has agreed a deal to sponsor the 2022 AFF Championship, the premier national team tournament of the Asean Football Federation (AFF)