South-East Asia

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Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…

Spain’s LaLiga added at least $8.1m (£6.2m/€7m) in sponsorship revenue over the summer via five new deals, SportBusiness Sponsorship has learned. Th

Malaysian government-owned oil and gas company Petronas has become the fifth Platinum Sponsor of the 2017 Southeast Asian Games and ASEAN Para Games and moved the organising committee within striking distance of its revenue target.

English Premier League club Arsenal last month added telecommunications company Indosat to its roster of regional partners, as it aims to make sponsorship deals that improve the team’s international engagement.

Singapore Airlines has replaced telecommunications company SingTel as title sponsor of the Formula One Singapore Grand Prix. Singapore Airlines will pay S$10m (€5.8m/$8m) to $15m per year under a deal signed in April.

Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador

Vietnamese sports and digital media company Next Media has sealed a deal with the Vietnamese football federation to become the Asean Football Federation under-19 youth championships title sponsor

Chinese consumer electronics corporation Skyworth is the official television partner for the 2019 Southeast Asian Games, as well as the 2020 Asean Para Games, in a deal with international sports media…

The Scuderia Toro Rosso F1 Team has signed two new partnerships with Thai brands Moose Cider and PTT Lubricants

Features

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

Sports marketing company Dentsu Sports Asia generated more than $3m (€2.2m) in sponsorship revenue for the 27th Southeast Asian Games in Myanmar in December 2013.

THE SPORTS MARKETING agency behind the award-winning Axiata Cup badminton tournament in Southeast Asia will continue to develop its ground-breaking activation programme for the event’s second series i…