South-East Asia

In January 2022, Southeast Asian esports organisation ONE Esports and smartphone manufacturer Samsung entered a long-term agreement with the intention of launching an esports app, exclusive to Samsung…

The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…

Sports drink and nutrition brand Gatorade has agreed a deal to sponsor this year’s Fiba Basketball World Cup, which will take place in Japan, Indonesia and the Philippines.

The Dentsu Sports International agency has recruited Echo Li as its chief commercial officer

The Sportfive agency has signed a long-term extension to its exclusive rights agreement with the Asean Football Federation (AFF)

Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has extended its sponsorship deal with Japanese sportswear…

LIV Golf has named the Singapore-based destination Resorts World Sentosa (RWS) as the presenting partner and official hotel of the LIV Golf Singapore tournament scheduled for April 28-30

World Table Tennis, the commercial arm of the International Table Tennis Federation (ITTF), has announced that Macau will host a WTT Champions event next month, while travel technology company HotelPlanner…

The Professional Triathletes Organisation (PTO) has agreed a wide-ranging deal with sports marketing agency Talisman focusing on the commercial development of its new event in Singapore

The Philippines division of Japanese automotive manufacturer Toyota has agreed a sponsorship deal to back the country’s co-hosting of the 2023 Basketball World Cup.

Pan-Asian insurance group AIA has added another Tottenham Hotspur star to its endorsement roster, with its Singapore division agreeing a deal with Son Heung-min

Mixed martial arts organisation ONE Championship has agreed a sponsorship deal with insurance company Prudential Singapore

The Asean Football Federation (AFF) has announced the addition of short-form mobile video platform TikTok as an official supporter of the ongoing 2022 AFF Championship, the national team tournament for…

Japanese industrial equipment manufacturer Yanmar has been unveiled as an official sponsor of this year’s edition of the AFF Championship, the national team football tournament for countries in Southeast A…

The Badminton World Federation (BWF) has added international online entertainment platform WinBox as a new sponsor in a deal brokered by the Infront agency

Spanish LaLiga club Barcelona has renewed its sponsorship deal with Korean car battery brand Sebang Global Battery

The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region

Online financial trading platform AIMS has agreed a deal to sponsor German Bundesliga club Borussia Dortmund's Asia Tour this month