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One Championship signs telco partner

The One Championship mixed martial arts series has agreed a sponsorship deal with telco Telenor Myanmar.

The length of the agreement was not disclosed but it begins with tomorrow’s (Friday’s) One: Quest For Gold event at the Thuwunna Indoor Stadium in Yangon, Myanmar.

Tomorrow’s event will feature One Middleweight World Champion Aung La N Sang, a Myanmar native, who will take on Brazil’s Alexandre Machado for the vacant One Light Heavyweight World Championship belt.

Jack Lim, chief commercial officer of the One Championship, said: “Technology plays a major role in the success of One Championship as a company, and we always strive to provide fans with a unique, world-class digital experience that they cannot find elsewhere. The showcase of Asia’s authentic and rich martial arts history is made possible through the technological advancement in today’s society.

“This partnership with Telenor Myanmar is but another step in the right direction towards making world-class martial arts accessible to everyone in Asia, especially in Myanmar where martial arts has completely taken off in popularity over recent years.”