Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN
Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool
Italian Serie A football club Juventus has signed an exclusive three-year partnership with Japanese video game developer Konami
Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports
Premier League club Manchester United will partner with Japanese video game maker Konami Digital Entertainment and its ‘PES’ football game under a new multi-year deal.