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PlayStation renews title deal for college football’s Fiesta Bowl
Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN
EA Sports upgrades PSG deal to Premium Partnership
Ligue 1 club Paris Saint-Germain has renewed and broadened its partnership with US video game developer Electronic Arts to 2023- 2024
Liverpool teams up with EA Sports
Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool
Konami seals exclusive Juventus partnership
Italian Serie A football club Juventus has signed an exclusive three-year partnership with Japanese video game developer Konami
Bayern Munich becomes latest super club to sign with Konami
Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports