Video Games

Latest Features

EA Sports’ sponsorship of the Premier League Primary Stars schools programme put the Fifa video game at the centre of the teaching resources provided by EA Sports and drove engagement with teachers and pupils alike.

Everton and game maker Rovio activated their sleeve sponsorship by turning three Everton players into limited-edition characters in its latest version of the Angry Birds franchise.

Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN

Ligue 1 club Paris Saint-Germain has renewed and broadened its partnership with US video game developer Electronic Arts to 2023- 2024

Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool

Italian Serie A football club Juventus has signed an exclusive three-year partnership with Japanese video game developer Konami

Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports