North America
Nascar goes with Flowmaster
Speciality aftermarket exhaust parts manufacturer Flowmaster has entered into a commercial agreement with North American stock-car racing series Nascar.
PC Financial takes naming rights to new PGA Tour Canada event
PC Financial, the banking service of the Loblaw Companies group, has secured the title sponsorship for the PGA Tour Canada’s new golf tournament at Point Grey Golf and Country Club in Vancouver.
United Airlines lands 20-year naming extension for Chicago arena
Chicago-based airline United Airlines has extended its naming-rights agreement for the city’s United Center arena by another 20 years.
Ceva on track with US bobsleigh team
Global supply chain management company Ceva Logistics has been announced as the official logistics provider and sponsor for the US Bobsled and Skeleton Federation (USBSF).
NBA coaches dress to impress with Joseph Abboud
US tailor Joseph Abboud has agreed a deal to serve as the official wardrobe supplier to the National Basketball Coaches Association for a fifth consecutive season of the NBA league.
DB Schenker expands multi-sport presence with Pan Am Games deal
The Canadian arm of Deutsche Bahn-owned company DB Schenker has been named as the official logistics supplier to the Toronto 2015 Pan Am/Parapan Games.
Coors Light secures title spot for NHL TV series
US brewing company MillerCoors has furthered its association with the NHL ice hockey league by securing the presenting sponsorship of behind-the-scenes television programme NHL Revealed: A Season Like No Other for its flagship Coors Light brand.
Coca-Cola gets behind Toronto’s Pan American Games
Soft drinks giant Coca-Cola has reached an agreement to become the official supplier of non-alcoholic beverages to the Toronto 2015 Pan Am/Parapan Games multi-sport event.
Mayors nets Miami Heat jewellery partnership
Florida and Georgia based jewellery retailer Mayors has penned a deal to become the official jeweller of NBA basketball team Miami Heat.
Kabam in record naming rights deal for California Memorial Stadium
Mobile gaming company Kabam has sealed a 15-year naming rights agreement for the University of California, Berkeley’s California Memorial Stadium.
USOC takes a walk down Sesame Street
The United States Olympic Committee has announced a partnership with Sesame Workshop – the non-profit educational organisation behind long-running children’s television programme Sesame Street.
Rogers expands Oilers partnership with naming rights to new arena
Canadian telecommunications company Rogers has reached a deal with Rexall Sports Corporation and Edmonton Oilers for the naming rights to the NHL ice hockey team’s new arena.
Philadelphia Eagles soar with Ricoh extension
NFL American football team Philadelphia Eagles has extended its partnership with the Americas subsidiary of Japanese imaging and electronics company Ricoh.
Michelob nets presence at ATP World Tour’s US events
Men’s tennis organisation the ATP World Tour has announced a change in its premier partner sponsorship strategy to feature beer brand Michelob Ultra at US tournaments.
Canadian Olympic Committee seals Sun Media deal
Canadian newspaper publisher Sun Media Corporation has announced a partnership with the Canadian Olympic Committee covering the Sochi 2014 and Rio 2016 Olympic Games.
NHL deal worth it for L’Oréal
Cosmetics and beauty brand L'Oréal Paris Men Expert has made its first move into sports sponsorship through a three-year deal with North American ice hockey league the NHL.
Nascar alters rules for naming rights contracts
North American stock-car racing series Nascar has set new guidelines to govern the appointment of naming rights sponsors for its races.
National Lacrosse League signs Under Armour deal
Sportswear company Under Armour has agreed a deal to become the exclusive supplier of performance apparel, footwear and equipment to the National Lacrosse League North American club competition through the 2016 season.