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German sportswear manufacturer adidas has signed a multi-year deal to become the Official Athletic Footwear and Apparel brand of the new Premier Lacrosse League (PLL)

North America’s National Lacrosse League has signed a major partnership with US insurance firm Geico. The deal names Geico as the Official Insurance designation of the NLL.

Eat Rite Foods, a healthy foods producer, has been revealed as a new partner of the ownership group behind the Buffalo Bills NFL American football franchise and Buffalo Sabres NHL ice hockey team

The Federation of International Lacrosse (FIL) has unveiled sportswear provider Honig’s as an official partner.