Mayors nets Miami Heat jewellery partnership

Florida and Georgia based jewellery retailer Mayors has penned a deal to become the official jeweller of NBA basketball team Miami Heat.

As part of the tie-up, Mayors and the Heat are launching the ‘Shoot for Happily Ever After with Mayors and Miami Heat’ contest designed to offer couples shopping at Mayors the opportunity to enjoy an in-arena live broadcast of their marriage proposal, along with the chance to meet the team.

Mayors stores in Miami-Dade, Broward and Palm Beach will be the exclusive retailers of the Miami Heat Championship line of jewellery, commemorating the Heat’s triumph over San Antonio Spurs in the 2013 NBA Finals, with select locations hosting special events and player appearances.

The Mayors Miami Heat Championship line of jewellery includes rings, pendants, key chains, charm bracelets and money clips.

The Heat is currently placed second behind Indiana Pacers in the NBA’s Eastern Conference.