USOC takes a walk down Sesame Street

The United States Olympic Committee has announced a partnership with Sesame Workshop – the non-profit educational organisation behind long-running children’s television programme Sesame Street.

Under the agreement, Sesame Workshop becomes an official affiliate of Team USA through the Sochi 2014 Olympic and Paralympic winter Games.

The joint venture will include educational and youth-orientated digital content featuring characters from Sesame Street and Team USA athletes, a Sesame Street family pavilion at all 13 stops on the USOC Road to Sochi Tour, and Sesame Street winter Games-themed children’s apparel available at retail stores and online.

A portion of all such sales proceeds will be reinvested to support US Olympic and Paralympic athletes and hopefuls, while an Olympic-themed episode of Sesame Street featuring Olympic figure skating champion Evan Lysacek will air in February.

“This unique venture with the United States Olympic Committee is a wonderful way to reinforce important lessons like healthy habits, good sportsmanship, and teamwork – concepts Sesame Street has delivered for over four decades to millions of children,” Maura Regan, senior vice-president and general manager of global consumer products for Sesame Workshop, said.