North America

Canadian brewery Labatt has reached an agreement to become a national supporter of the 2015 Fifa Women’s World Cup, which will be hosted by Canada.

Brand USA, the public-private partnership responsible for promoting the United States as a travel destination, has announced an international marketing partnership with American football league the NFL.

Consumer electronics giant Sony has agreed a four year extension to its title sponsorship of Hawaii’s PGA Tour golf tournament.

Multinational drinks company Diageo has agreed a deal to become the exclusive spirits partner of North American basketball league the NBA.

NBA basketball franchise the Charlotte Bobcats have announced German automotive giant Mercedes-Benz as the presenting partner of its Buzz City re-branding campaign.

Tyre manufacturer Yokohama Tire Corporation has reached a two-year sponsorship deal with NBA basketball team Los Angeles Clippers.

Orlando City Soccer Club has announced a multi-year extension of its partnership with main sponsor Orlando Health ahead of the expected confirmation later today of its arrival as Major League Soccer’s latest expansion franchise in North America.

US telecommunications company AT&T has reached a deal with golf’s PGA Tour for a 10-year renewal of its title sponsorship of the Pebble Beach National Pro-Am tournament.

The Canadian subsidiary of multinational food and beverage conglomerate Mondelez has announced a four-year deal to become an official supporter of the Canadian Olympic Committee.

California-based specialist apparel company 5.11 Tactical has agreed a multi-year partnership with Nascar to become the official tactical apparel and gear supplier of the North American stock-car racing series.

Consumer goods company Procter & Gamble has reached an agreement to become the official beauty care provider of the US Figure Skating organisation.

Carl Buddig & Co has agreed a one-year deal with NHL ice hockey team Chicago Blackhawks to sponsor the defending Stanley Cup champion for the 2013-14 season.

NBA basketball team the Boston Celtics have signed a three-year extension to their commercial partnership with private aviation company Sentient Jet.

Canadian food retailer Loblaw Companies has entered into a commercial partnership with the organisers of Toronto’s staging of the 2015 Pan American Games and Parapan Games multi-sport event.

Locally based American hypermarket chain Meijer has agreed a deal to become the title sponsor of the inaugural LPGA Classic women’s golf tournament at Blythefield Country Club in Grand Rapids, Michigan.

Cleveland-based paint manufacturing company Sherwin-Williams has expanded its deal with Nascar to become the official automotive paint of the North American stock-car racing series.