New Zealand
Gillette scrums down with the Lions
Personal care brand Gillette has signed on as an official sponsor of the British & Irish Lions rugby union team’s 2017 tour of New Zealand.
LPGA signs title sponsor for New Zealand Open
The Ladies Professional Golf Association has unveiled sports apparel and accessories brand McKayson as the title sponsor of the New Zealand Open tournament, which will become an LPGA Tour event from next year.
AIG extends landmark All Blacks deal
American insurance giant AIG has extended its high-profile sponsorship agreement with New Zealand Rugby, the governing body of rugby union in the country.
Baseball New Zealand lifts off with United Airlines
United Airlines has become the lead commercial partner for Baseball New Zealand.
Dove Men+Care adds All Blacks to rugby portfolio
Male skincare brand Dove Men+Care has agreed a sponsorship deal with the New Zealand Rugby national governing body.
Aon deal precedes World Sailing’s commercial revamp
World Sailing is looking to take more control of its major event sponsorships in order to double commercial revenues within four years, but is giving local organisers the rights to make title deals until the new plan is activated.
NBL drives off with Europcar extension
The Australian National Basketball League club competition has extended its partnership with car rental company Europcar.
Liverpool partners with Alcatel in Australia, New Zealand
Smartphone manufacturer Alcatel has entered into a partnership with English Premier League football club Liverpool.
NRL hails landmark partnership with sportswear brand
Australia’s National Rugby League has entered into a partnership with US sports lifestyle brand ’47.
ISPS Handa lands sole naming rights to New Zealand Open
Japanese non-profit organisation ISPS Handa has taken on sole naming rights to the New Zealand Open golf tournament.
Lions sign final main partner for New Zealand tour
Global business consulting firm EY has signed on as a principal partner of the British & Irish Lions rugby union team.
Stirling Sports scores New Zealand Premiership title rights
New Zealand-based sportswear company Stirling Sports has taken on naming rights to the top tier of club football in the country, the Premiership.
ANZ transfers support to newly-formed New Zealand netball league
Banking group ANZ has agreed a deal to become the title sponsor of the Netball Elite League, New Zealand’s newly-formed domestic club competition.
Hyundai motors on with A-League
Korean automotive company Hyundai has extended its title sponsorship agreement with the A-League, the top tier of club football in Australia.
Peak Sport extends with New Zealand Olympic Committee ahead of Rio 2016
Chinese sports apparel and equipment manufacturer Peak Sport has renewed its partnership with the New Zealand Olympic Committee.
Downer extends backing of NRL’s Auckland Nines
Engineering and infrastructure group Downer has extended a title sponsorship agreement with the Australian National Rugby League’s Auckland Nines event in New Zealand.
Hockey New Zealand scores principal partnership
The Hawke’s Bay Sports Events and Education Consortium has sealed a partnership with Hockey New Zealand.
Visa teams up with Paralympics New Zealand
Payment services company Visa has agreed a deal to become a supporting partner of the Paralympics New Zealand national governing body.