New Zealand

To boost New Zealand’s small business economy after the pandemic shutdown of 2020, ASB Bank leveraged its partnerships with New Zealand Rugby and Eden Park Stadium with an SME-focused activation.

Last year, New Zealand telco 2degrees leveraged its sponsorships of the country’s Super Rugby clubs via a branded reality show that gave five Kiwis a second shot at playing professional rugby.

During the opening weekend of the 2019 Rugby World Cup, Steinlager leveraged its partnership with the All Blacks via ‘Black Laundry’, an experiential activation backed by an integrated marketing campaign.

Ahead of the All Blacks making the trip to Japan for the 2019 Rugby World Cup, Air New Zealand dropped a ‘safety video’ and support-building marketing campaign.

Around Peru’s World Cup 2018 away play-off match against New Zealand, national-team sponsor Cristal ‘hacked’ the opposition team’s shirt so the stadium in Wellington appeared full of away support.

AIG’s ‘Effort is Effort’ campaign around New Zealand Rugby’s women’s team helped elevate the diversity agenda internally, created a platform to recognise female leadership and brought AIG’s New Zealand Rugby partnership to a new audience.

New Zealand-based entertainment destination SkyCity has signed as the ‘Official Hotels and Entertainment Partner’ of Emirates Team New Zealand for the 36th America’s Cup defence in 2021. U

The multi-purpose venue formerly known as Westpac Stadium in Wellington, New Zealand will be called the Sky Stadium from the start of next year

Qatar Airways has agreed a deal to sponsor the Eden Park stadium in Auckland, New Zealand. Qatar Airways will serve as the stadium’s official airline partner.

Auckland-based basketball team the New Zealand Breakers has agreed a deal for pay-television broadcaster Sky Sport to become its new naming-rights sponsor

US information technology company HP has extended and upgraded its partnership with Emirates Team New Zealand, which is currently preparing to defend its title in sailing’s America’s Cup.

US gym chain Orangetheory Fitness has acquired naming rights to Christchurch Stadium, the home of New Zealand Super Rugby franchise Crusaders

Steinlager has returned as an official sponsor and beer partner of Emirates Team New Zealand for its defence of the America’s Cup sailing trophy.

Retail pharmacy chain Chemist Warehouse has extended its partnership with Australia’s National Rugby League.

Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.

Champagne brand Maison Mumm has entered into a partnership with America’s Cup ahead of the 36th edition of the sailing event.

A New Zealand rugby league club is pioneering a new partnership model whereby sponsors pay more for each time the team wins