French construction services company Altrad will become the new main jersey sponsor of the All Blacks rugby union team after it finalised a six-year deal with New Zealand Rugby
New Zealand Rugby has signed cyber security solutions company Fortinet as the naming rights sponsor of this year’s Rugby Championship as plans were confirmed to reshuffle the Bledisloe Cup series between t…
New Zealand Rugby has agreed a six-year sponsorship deal with Ineos, which will see the chemicals company becoming the union's Official Performance Partner from 2022
New Zealand Rugby is reportedly close to completing a sponsorship deal with British petrochemical firm Ineos for the All Blacks’ back-of-shorts position, a move that has drawn protests from the Greenpeace o…
French construction services company Altrad is interested in acquiring the main jersey rights to the New Zealand All Blacks rugby union team, according to French media reports
To boost New Zealand’s small business economy after the pandemic shutdown of 2020, ASB Bank leveraged its partnerships with New Zealand Rugby and Eden Park Stadium with an SME-focused activation.
Last year, New Zealand telco 2degrees leveraged its sponsorships of the country’s Super Rugby clubs via a branded reality show that gave five Kiwis a second shot at playing professional rugby.
New Zealand Cricket has agreed a long-term renewal to its association with sports fantasy gaming platform Dream11
New Zealand-based pay television broadcaster Sky Sport has strengthened its association with the National Rugby League’s Auckland-based Vodafone Warriors by taking a branding position on the club’s shi…
Round-Up: Cristiano Ronaldo joins Kuaishou, Stars out of Lanka Premier League, Fifa in women’s rights stand, and more
Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c
The New Zealand arm of Asia-Pacific bottling company Coca-Cola Amatil has signed as a sponsor of the 36th America’s Cup series and final match hosted in Auckland, New Zealand.
Leading recovery and performance technology company Hyperice is expanding its global reach by announcing a multiyear partnership with the All Blacks, New Zealand's iconic national men's rugby union team
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Round-Up: Rugby World Cup records, Olympic torches tour Tokyo, Virus hits Fiji’s Nations Cup squad and more
Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
Round-Up: Australia confirm India series schedule, Fifa president tests positive for Covid-19, America’s Cup legal spat, and more
Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G
Headphones brand Nura has become the ‘Official Headphones of the All Blacks’ in a deal that will see New Zealand Rugby take an equity stake in the company.