New Zealand

Through 2020 and 2021, running up to the 36th America’s Cup, Toyota leveraged its long-running partnership with the Kiwi sailing squad to reach its two target audiences in NZ.

In Q3 2021, All Blacks beer partner Steinlager targeted young Kiwis by offering them the chance to wear their country’s shirt in a live-streamed ‘match’ inside the Rugby Challenge video game.

Wellington-based rugby union franchise Hurricanes has announced a sponsorship agreement with Danish music streaming service Moodagent ahead of the second phase of the Super Rugby Pacific competition

The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…

French industrial services company Altrad has strengthened its rugby union presence by becoming a sponsor of this year’s women’s Rugby World Cup in New Zealand.

Rugby union franchise Moana Pasifika has announced a sponsorship deal with non-profit organisation Earth X

Wearable sports tech company STATSports has completed a three-year deal with New Zealand Rugby to become the official high-performance supplier of the All Blacks until 2024

New Zealand Rugby and the New Zealand players’ union have agreed to an initial NZ$200m ($134.1m/€177.9m) investment in NZR’s commercial rights by US-based private equity company Silver Lake Partners. T

Broadcaster Sky New Zealand has expanded its association with the country’s Super Rugby Aupiki to include title sponsorship rights.

Flicket will be the official ticketing partner of Moana Pasifika for the Super Rugby Pacific franchise’s inaugural season.

New Zealand Football has agreed a three-year sponsorship deal with Ford New Zealand through which the domestic arm of the US automotive giant will take on naming rights to the women’s national team for t…

French construction services company Altrad will become the new main jersey sponsor of the All Blacks rugby union team after it finalised a six-year deal with New Zealand Rugby

New Zealand Rugby has signed cyber security solutions company Fortinet as the naming rights sponsor of this year’s Rugby Championship as plans were confirmed to reshuffle the Bledisloe Cup series between t…

New Zealand Rugby has agreed a six-year sponsorship deal with Ineos, which will see the chemicals company becoming the union's Official Performance Partner from 2022

New Zealand Rugby is reportedly close to completing a sponsorship deal with British petrochemical firm Ineos for the All Blacks’ back-of-shorts position, a move that has drawn protests from the Greenpeace o…

French construction services company Altrad is interested in acquiring the main jersey rights to the New Zealand All Blacks rugby union team, according to French media reports

To boost New Zealand’s small business economy after the pandemic shutdown of 2020, ASB Bank leveraged its partnerships with New Zealand Rugby and Eden Park Stadium with an SME-focused activation.