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UK-based health and life insurance company Vitality is using sport sponsorship to promote healthy lifestyles, and reward loyal customers, Nick Read, Vitality director, told Sports Sponsorship Insider.

Australian bank ANZ has been the Principal Sponsor of the top Australian and New Zealand netball league – the ANZ Championship – since its inception in 2008. Recognising that netball is the highest women’s participation sport in Australia, ANZ looks to use netball sponsorship to develop corporate reputation and positive sentiment through: local community awareness and engagement, mass awareness and engagement, ongoing awareness and engagement and branch engagement and activation.

The Liverpool Arena has launched a venue rebrand with new naming rights partner M&S Bank

The England Netball national governing body has signed partnerships with US sportswear company Nike and fruit brand Jaffa

Health and life insurance provider Vitality has stepped up its support of English netball by becoming the title sponsor of next year’s Netball World Cup in Liverpool.

Health and life insurance and investments provider Vitality has struck a three-year extension to its title partnership deal with England Netball in an agreement that is set to secure the future of the…