Netball

UK-based health and life insurance company Vitality is using sport sponsorship to promote healthy lifestyles, and reward loyal customers, Nick Read, Vitality director, told Sports Sponsorship Insider.

Australian bank ANZ has been the Principal Sponsor of the top Australian and New Zealand netball league – the ANZ Championship – since its inception in 2008. Recognising that netball is the highest women’s participation sport in Australia, ANZ looks to use netball sponsorship to develop corporate reputation and positive sentiment through: local community awareness and engagement, mass awareness and engagement, ongoing awareness and engagement and branch engagement and activation.