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Dove Men+Care adds All Blacks to rugby portfolio

Male skincare brand Dove Men+Care has agreed a sponsorship deal with the New Zealand Rugby national governing body.

The year-long, UK-focused partnership will cover the British and Irish Lions’ tour of New Zealand in 2017.

As part of the deal, Dove Men+Care will provide British fans with the chance to win trips to New Zealand. A promotional film celebrating the New Zealand national team will also be released.

In addition, Dove Men+Care will support the Jonah Lomu Legacy Trust, which was set up following the death of the New Zealand legend last year, and sponsor the Trust's memorial dinner later this month.

Dove Men+Care also holds partnerships with the England, Irish, Scottish and Welsh rugby unions.