New Zealand
BNZ lends its name to Crusaders
New Zealand Super Rugby franchise Crusaders have agreed a team naming rights deal with banking group BNZ.
BMW gets behind golf’s New Zealand Open
BMW has agreed a deal to become the official sponsor of the New Zealand Golf Open, according to the New Zealand Herald newspaper.
Audi gets behind New Zealand’s Winter Games
The New Zealand arm of German car manufacturer Audi will serve as the title sponsor of the 2013 Winter Games NZ event.
Adidas seals double extension with All Blacks stars
Adidas has agreed extended deals with New Zealand rugby union stars Richie McCaw and Dan Carter to continue their roles as company ambassadors until 2016.
Analysis of Sponsorship in Australia and New Zealand – the Example of Rugby
Australia and New Zealand not only share a geographical region, a common language and a similar history but also a sporting culture in which rugby and cricket are major sports and soccer is becoming increasingly popular. This analysis of the countries provides headline data and a deeper dive into Rugby League sponsorships.
Canterbury Rugby Football Union secures SBS Bank sponsorship
The Canterbury Rugby Football Union (CRFU) has announced that SBS Bank is to become its new principal sponsor for ITM Cup and Canterbury Sevens representative teams.