Hockey
Hungaria: Relaunch targets multiple sports
Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.
Indian hockey wins on sponsorship value, not medals
Unibet UK: Second-tier sports drive UK customers
Online gambling operator Unibet has added title sponsorship of the 2015 EuroHockey Championships for men’s and women’s national teams to deals in cricket and darts in a bid to boost acquisition rates in the UK. The tournament will be staged this August in London at the Queen Elizabeth Olympic Park, site of the London 2012 Olympic Games.
Unibet backs EuroHockey to lift acquisition rates
England Hockey, the governing body for the sport in England, this month signed online gambling operator Unibet as title sponsor of the 2015 EuroHockey Championships for men’s and women’s national teams.
ERGO: Building on German national teams
German insurance company ERGO is looking to intensify its efforts around national sports association sponsorships, Andrea Hoelken, head of strategic marketing at ERGO, told Sports Sponsorship Insider.
Sportlobster: Integrating rights-holders with its platform
Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.
KNHB makes over €4.2m from World Cup partners
The Royal Dutch Hockey Association (KNHB) is generating over €4.2m ($5.8m) per year from central sponsors for its 2013 to 2016 commercial cycle as it prepares to host the men’s and women’s Hockey World Cups in May.
ABN Amro: Bank moves to consolidate focus on key market
State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.