Hockey

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Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.

Hockey's popularity in India and its history of success on the world stage is behind conglomerate Sahara’s top-paying sponsorship of India’s men’s and women’s national hockey team teams. The n

Online gambling operator Unibet has added title sponsorship of the 2015 EuroHockey Championships for men’s and women’s national teams to deals in cricket and darts in a bid to boost acquisition rates in the UK. The  tournament will be staged this August in London at the Queen Elizabeth Olympic Park, site of the London 2012 Olympic Games.

England Hockey, the governing body for the sport in England, this month signed online gambling operator Unibet as title sponsor of the 2015 EuroHockey Championships for men’s and women’s national teams.

German insurance company ERGO is looking to intensify its efforts around national sports association sponsorships, Andrea Hoelken, head of strategic marketing at ERGO, told Sports Sponsorship Insider.

The International Hockey Federation (FIH) has agreed a four-year partnership with hockey fashion and equipment brand Osaka

Soft drinks brand Coca-Cola has agreed a partnership with the 2018 Hockey Men’s World Cup, which commenced in Bhubaneswar, India yesterday (Wednesday).

Home appliances manufacturer Haier has agreed a sponsorship deal with the Pakistan Hockey Federation

Indian steel manufacturer Tata Steel has become an Official Partner of the 2018 Hockey Men’s World Cup, which is being hosted in the Indian city of Bhubaneswar.

Features

Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.

The Royal Dutch Hockey Association (KNHB) is generating over €4.2m ($5.8m) per year from central sponsors for its 2013 to 2016 commercial cycle as it prepares to host the men’s and women’s Hockey World Cups in May.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.