Hockey
FIH eyes more free-to-air deals as profits grow
The International Hockey Federation (FIH) wants to prioritise media rights deals with more free-to-air broadcasters in a bid to grow exposure for the sport, after the governing body recorded a second consecutive…
Odisha extends sponsorship deal with Hockey India
The Odisha Government has concluded a 10-year extension to its sponsorship deal with Hockey India which is set to inject Rs434.12 crores (€47.8m/$52.7
Big Bang Media Ventures to market rights to relaunched Hockey India League
Hockey India, the sport’s national governing body, has appointed Big Bang Media Ventures as the exclusive commercial and marketing partner agency for the relaunch of its Hockey India League (HIL) club c…
JSW signs on for India’s home Hockey World Cup
Indian conglomerate JSW Group has agreed a sponsorship deal for the forthcoming 2023 Hockey Men’s World Cup.
Tata Steel returns to sponsor home Men’s Hockey World Cup
Indian steel manufacturer Tata Steel has agreed a deal to sponsor the upcoming Men’s Hockey World Cup, which will take place in the Indian cities of Bhubaneswar and Rourkela.
FIH elects Asian hockey CEO Ikram as president, direct federation income nears CHF5m
Asian Hockey Federation (AHF) chief executive Tayyab Ikram has been elected as the new president of the International Hockey Federation (FIH), seeing off the challenge of Marc Coudron
Germany’s DHB taps agencies to sell EuroHockey 2023 sponsorship rights
The German Hockey Federation (DHB) has appointed the Brand Galaxy Group and inMedias Kommunikation agencies to help sell sponsorship rights to next year’s EuroHockey Championship in the country.
Hockey Australia scoops APM sponsorship deal
Hockey Australia has announced a three-year sponsorship agreement with human services firm APM Human Services International (APM) ahead of next month’s Women’s Hockey World Cup in Spain and the Netherlands.
FIH leverages Sportradar agreement to secure BetCity.NL as first betting sponsor
The International Hockey Federation (FIH) has signed up BetCity.NL as its first-ever sponsor in the gambling category
Fortescue mining company renews with Australian Hockey
Australian iron ore mining company Fortescue Metals Group has extended its long-term sponsorship of Hockey Australia and flagship national teams until mid-2023
Ineos Hygienics adds Great Britain and England Hockey to elite sports portfolio
Ineos Hygienics has signed with Great Britain and England Hockey as the 'Official Hygiene Partner' to the men and women’s teams.
Odisha extends Indian hockey sponsorship to 2033
The Indian state of Odisha has agreed a deal to sponsor the men’s and women’s national hockey teams for an additional 10 years after its current deal ends in 2023.
England and GB Hockey sign up Vitality to sponsor women’s teams
England Hockey and Great Britain Hockey have signed a wide-ranging sponsorship deal with private medical insurance brand Vitality for their women's teams
FIH looks to merchandise sales in four-year Kayford Branding deal
The International Hockey Federation has announced a four-year agreement with Kayford Branding, a company well versed in manufacturing and exporting licensed products
Round-Up: Esports fed appoints commercial commission, MotoGP Asian races decision, CAA signs ‘The Leech’, and more
The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
England and GB Hockey lose main sponsor Investec
Investec, the international bank and wealth management group, will not continue its sponsorship of England Hockey and Great Britain Hockey
Australian Hockey extends long-term association with Fortescue Metals Group
The Australian Hockey Federation has renewed its naming rights deal with long-term sponsor, Fortescue Metals Group
New Australian Hockey League adds Kellogg’s Sultana Bran as title partner
Australia’s new Hockey One League has signed Kellogg’s Sultana Bran as its official title partner ahead of its inaugural season.