Hockey
Odisha extends Indian hockey sponsorship to 2033
The Indian state of Odisha has agreed a deal to sponsor the men’s and women’s national hockey teams for an additional 10 years after its current deal ends in 2023.
England and GB Hockey sign up Vitality to sponsor women’s teams
England Hockey and Great Britain Hockey have signed a wide-ranging sponsorship deal with private medical insurance brand Vitality for their women's teams
FIH looks to merchandise sales in four-year Kayford Branding deal
The International Hockey Federation has announced a four-year agreement with Kayford Branding, a company well versed in manufacturing and exporting licensed products
Round-Up: Esports fed appoints commercial commission, MotoGP Asian races decision, CAA signs ‘The Leech’, and more
The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
England and GB Hockey lose main sponsor Investec
Investec, the international bank and wealth management group, will not continue its sponsorship of England Hockey and Great Britain Hockey
Australian Hockey extends long-term association with Fortescue Metals Group
The Australian Hockey Federation has renewed its naming rights deal with long-term sponsor, Fortescue Metals Group
New Australian Hockey League adds Kellogg’s Sultana Bran as title partner
Australia’s new Hockey One League has signed Kellogg’s Sultana Bran as its official title partner ahead of its inaugural season.
Osaka targets global expansion with FIH deal
The International Hockey Federation (FIH) has agreed a four-year partnership with hockey fashion and equipment brand Osaka
Coca-Cola supports Hockey World Cup
Soft drinks brand Coca-Cola has agreed a partnership with the 2018 Hockey Men’s World Cup, which commenced in Bhubaneswar, India yesterday (Wednesday).
Haier backs Pakistan Hockey Federation
Home appliances manufacturer Haier has agreed a sponsorship deal with the Pakistan Hockey Federation
Tata Steel signs on for Hockey World Cup
Indian steel manufacturer Tata Steel has become an Official Partner of the 2018 Hockey Men’s World Cup, which is being hosted in the Indian city of Bhubaneswar.
Hockey Ireland lands Turkish Airlines deal ahead of World Cup
Turkish Airlines has signed on as the new primary sponsor of Ireland’s senior men’s hockey team ahead of its first appearance at a World Cup since 1990.
Local sponsor commits to India’s Hockey World Cup
Odisha Mining Corporation, a public-sector mining company in the Indian state of Odisha, has agreed a deal to sponsor the upcoming Hockey Men’s World Cup.
SoftCo backs Ireland’s Hockey World Cup campaign
Finance automation software provider SoftCo has agreed a deal to sponsor Ireland’s women’s hockey team during the upcoming World Cup in London.
Toshiba signs wide-ranging England Hockey deal
The TV division of Japanese consumer electronics company Toshiba has signed a multi-faceted partnership with the England Hockey national governing body.
Hockey New Zealand extends with kit partner
Hockey New Zealand has renewed its long-term kit partnership with Italian sportswear manufacturer Lotto.
Merchant Gourmet backs hockey’s Women’s World Cup
Pulses, grains, seeds and nut brand Merchant Gourmet has agreed a deal to sponsor this year’s Women’s World Cup hockey tournament in London through a partnership with the England & GB Hockey governing body.