The International Hockey Federation (FIH) wants to prioritise media rights deals with more free-to-air broadcasters in a bid to grow exposure for the sport, after the governing body recorded a second consecutive…
Hockey India, the sport’s national governing body, has appointed Big Bang Media Ventures as the exclusive commercial and marketing partner agency for the relaunch of its Hockey India League (HIL) club c…
Indian conglomerate JSW Group has agreed a sponsorship deal for the forthcoming 2023 Hockey Men’s World Cup.
Indian steel manufacturer Tata Steel has agreed a deal to sponsor the upcoming Men’s Hockey World Cup, which will take place in the Indian cities of Bhubaneswar and Rourkela.
Asian Hockey Federation (AHF) chief executive Tayyab Ikram has been elected as the new president of the International Hockey Federation (FIH), seeing off the challenge of Marc Coudron
The German Hockey Federation (DHB) has appointed the Brand Galaxy Group and inMedias Kommunikation agencies to help sell sponsorship rights to next year’s EuroHockey Championship in the country.
Hockey Australia has announced a three-year sponsorship agreement with human services firm APM Human Services International (APM) ahead of next month’s Women’s Hockey World Cup in Spain and the Netherlands.
The International Hockey Federation (FIH) has signed up BetCity.NL as its first-ever sponsor in the gambling category
Australian iron ore mining company Fortescue Metals Group has extended its long-term sponsorship of Hockey Australia and flagship national teams until mid-2023
Ineos Hygienics has signed with Great Britain and England Hockey as the 'Official Hygiene Partner' to the men and women’s teams.
The Indian state of Odisha has agreed a deal to sponsor the men’s and women’s national hockey teams for an additional 10 years after its current deal ends in 2023.
England Hockey and Great Britain Hockey have signed a wide-ranging sponsorship deal with private medical insurance brand Vitality for their women's teams
The International Hockey Federation has announced a four-year agreement with Kayford Branding, a company well versed in manufacturing and exporting licensed products
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The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Investec, the international bank and wealth management group, will not continue its sponsorship of England Hockey and Great Britain Hockey
The Australian Hockey Federation has renewed its naming rights deal with long-term sponsor, Fortescue Metals Group
Australia’s new Hockey One League has signed Kellogg’s Sultana Bran as its official title partner ahead of its inaugural season.