New Zealand
Beer partner signs up for Rugby League World Cup
Food and beverages company Lion has agreed a sponsorship deal with organisers of this year’s Rugby League World Cup, through which its XXXX Gold brand will serve as the official beer of the national team tournament.
Pirelli to sponsor Team New Zealand at America’s Cup
Italian tyre manufacturer Pirelli has agreed a deal to sponsor sailing outfit Team New Zealand at the 35th America’s Cup.
New Zealand signs shirt sponsor for Champions Trophy
Indian dairy products manufacturer Amul has agreed a deal to sponsor the New Zealand cricket team at this year’s Champions Trophy one-day international tournament.
Sponsorship of rugby union
For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.
Isuzu sponsors Rugby League World Cup
Japanese automotive company Isuzu has reached an agreement to be a major partner of this year’s Rugby League World Cup, which will take place in Australia, New Zealand and Papua New Guinea.
Specsavers signs up for Lions’ New Zealand tour
Opticians chain Specsavers has agreed a deal to become a sponsor of the British & Irish Lions rugby union team’s 2017 tour of New Zealand.
ISPS Handa links up with New Zealand Football
Japanese non-profit organisation ISPS Handa has agreed a deal with the New Zealand Football national governing body to become the new title sponsor of the country’s top-tier Premiership club competition.
Wolf Blass partners with Rugby League World Cup
Australian winery Wolf Blass has signed on as the latest sponsor of this year’s Rugby League World Cup.
Independent Liquor gets behind Rugby League World Cup in New Zealand
New Zealand-based alcoholic beverages group Independent Liquor has agreed a deal to sponsor the 2017 Rugby League World Cup, which its home country will co-host alongside Australia and Papua New Guinea.
Whyte & Mackay backs British & Irish Lions
Whisky brand Whyte & Mackay has agreed a deal to sponsor the British & Irish Lions rugby union team.
Steeden signs on as ball partner of RLWC
Australian sporting goods manufacturer Steeden has been unveiled as the official match ball of the 2017 Rugby League World Cup.
Rugby League World Cup books AccorHotels deal
The AccorHotels chain has signed a partnership with the organisers of the 2017 Rugby League World Cup.
Super Rugby’s Chiefs sign new kit sponsor
Real estate company Harcourts has agreed a deal to sponsor New Zealand Super Rugby franchise the Chiefs.
Hockey New Zealand opens up to naming-rights partner
Windows and doors retailer Vantage has entered into a naming-rights partnership with the Hockey New Zealand national governing body.
Athletics New Zealand teams up with Aon
Global insurance group Aon has agreed a sponsorship deal with the Athletics New Zealand national governing body.
Super Rugby champions sign fresh jersey deals
New Zealand Super Rugby franchise the Hurricanes has extended its sponsorship agreements with foreign exchange broker Fullerton Markets and Korean automotive manufacturer Kia.
Nespresso returns to boost Team New Zealand’s America’s Cup campaign
Coffee brand Nespresso has renewed its sponsorship deal with sailing outfit Team New Zealand.
Tennis Australia ups revenue, expects more for 2017
Tennis Australia, the country’s governing body for the sport and organiser of the Australian Open Grand Slam tournament, has increased its sponsorship revenue by 113 per cent over the past four years as it turns its eyes to Asia for future growth.