United Airlines has become the lead commercial partner for Baseball New Zealand.
Under the deal, the US company will serve as the title sponsor of the governing body’s national tournament programme.
The agreement will run for four years, from 2016-17 to 2019-20.
The deal will also help the organisation to bring current and former Major League Baseball players to New Zealand for training and promotional purposes.
“This is a big deal for our entire baseball community,” Baseball New Zealand chief executive Ryan Flynn said. “It’s a game-changer for us for a variety of strategic reasons, namely because we are ‘people movers’ – we must move so many young people, teams, coaches and staff around the globe for competition purposes, and we all know how expensive this proposition is on an annual basis for smaller sporting codes like ours.”