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Hyundai motors on with A-League

Korean automotive company Hyundai has extended its title sponsorship agreement with the A-League, the top tier of club football in Australia.

The new four-year deal will cover the 2016-17 to 2019-20 seasons. Hyundai struck the deal with Football Federation Australia, the governing body of the sport in the country.

As part of an expanded deal, Hyundai will also support the W-League women’s competition, as well as Australia’s men’s and women’s national teams.

In addition, the company will continue to provide investment for the Hyundai Goals for Grassroots youth programme. The new contract includes the provision that clubs are now allowed to enter into corporate partnerships with car companies over an agreed threshold.

FFA chief executive David Gallop said: “The Hyundai A-League has grown to become one of the most recognisable mainstream sporting competitions in Australia and Hyundai should be congratulated for their role in allowing the league and the 10 clubs to maximise future growth by allowing clubs to enter into automotive sponsorships of a significant nature.”

Hyundai has served as the A-League's title sponsor since the competition's inception in 2005.