New Zealand
Effort is Effort – AIG & New Zealand Rugby
AIG’s ‘Effort is Effort’ campaign around New Zealand Rugby’s women’s team helped elevate the diversity agenda internally, created a platform to recognise female leadership and brought AIG’s New Zealand Rugby partnership to a new audience.
Sky Sport backs NZ Open in latest sponsorship push
Pay-television broadcaster Sky Sport has struck a deal to become the presenting sponsor of the annual New Zealand Open golf tournament
UFC extends with long-running PPV partner Joe Hand Promotions
The Ultimate Fighting Championship (UFC) mixed martial arts organisation has signed a multi-year extension to its pay-per-view distribution agreement with Joe Hand Promotions
New Zealand Cricket adds title sponsor for Twenty20 league
The New Zealand Twenty20 cricket league, Super Smash has agreed a title rights partnership with Indian sports game Dream11
Sky lands title sponsor rights to NZ women’s basketball team
New Zealand pay-television broadcaster Sky Sport has acquired title sponsorship rights to the country’s women’s basketball team.
SkyCity partners Emirates Team New Zealand for America’s Cup defence
New Zealand-based entertainment destination SkyCity has signed as the ‘Official Hotels and Entertainment Partner’ of Emirates Team New Zealand for the 36th America’s Cup defence in 2021.
U
Sky takes over from Westpac as Wellington stadium sponsor
The multi-purpose venue formerly known as Westpac Stadium in Wellington, New Zealand will be called the Sky Stadium from the start of next year
Eden Park lands Qatar Airways partnership
Qatar Airways has agreed a deal to sponsor the Eden Park stadium in Auckland, New Zealand.
Qatar Airways will serve as the stadium’s official airline partner.
New Zealand Breakers net Sky Sport as naming-rights partner
Auckland-based basketball team the New Zealand Breakers has agreed a deal for pay-television broadcaster Sky Sport to become its new naming-rights sponsor
HP enhances backing of Emirates Team New Zealand
US information technology company HP has extended and upgraded its partnership with Emirates Team New Zealand, which is currently preparing to defend its title in sailing’s America’s Cup.
Orangetheory Fitness takes naming rights to home of Super Rugby’s Crusaders
US gym chain Orangetheory Fitness has acquired naming rights to Christchurch Stadium, the home of New Zealand Super Rugby franchise Crusaders
Steinlager remains on board with Emirates Team New Zealand
Steinlager has returned as an official sponsor and beer partner of Emirates Team New Zealand for its defence of the America’s Cup sailing trophy.
Chemist Warehouse extends commitment to NRL
Retail pharmacy chain Chemist Warehouse has extended its partnership with Australia’s National Rugby League.
Westpac ends stadium Naming Rights deal after 20 years
Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.
Maison Mumm returns as America’s Cup partner
Champagne brand Maison Mumm has entered into a partnership with America’s Cup ahead of the 36th edition of the sailing event.
When team wins, sponsors pay – Vodafone Warriors introduce new partnership concept
A New Zealand rugby league club is pioneering a new partnership model whereby sponsors pay more for each time the team wins
Gillette gets consumer buy-in from Lions Tour promotions
PROJECT DETAILS
Sponsorship Title: Gillette – Official Sponsor & male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand
Super Rugby’s Blues extend with main sponsor
Health insurance company Nib has extended its partnership with New Zealand Super Rugby franchise the Blues.
The new three-year deal will see Nib retain its status as the Blues’ principal sponsor.