HomeNewsNewsFinancial Services - BankingAustralian Rules FootballNew Zealand

Westpac ends stadium Naming Rights deal after 20 years

Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.

The stadium has hosted major club and international events in rugby union, rugby league, Australian rules, football and cricket since opening in 2000.

Graham Wright, head of customer experience, brand and marketing at Westpac New Zealand, said the stadium has since become an iconic venue in Wellington.

“We are very happy that our long-term contribution has played a major role in cementing the stadium as one of the city’s landmark destinations,” said Wright.

“Now the stadium is well established, we feel the time is right to look at other future partnerships, and part of that is a shift from sport to a greater focus on communities.”

Stadium chief executive Shane Harmon said the group would be looking for a new naming rights partner and“entering a new chapter in the stadium’s history.”

Most recent

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.