Westpac ends stadium Naming Rights deal after 20 years

Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.

The stadium has hosted major club and international events in rugby union, rugby league, Australian rules, football and cricket since opening in 2000.

Graham Wright, head of customer experience, brand and marketing at Westpac New Zealand, said the stadium has since become an iconic venue in Wellington.

“We are very happy that our long-term contribution has played a major role in cementing the stadium as one of the city’s landmark destinations,” said Wright.

“Now the stadium is well established, we feel the time is right to look at other future partnerships, and part of that is a shift from sport to a greater focus on communities.”

Stadium chief executive Shane Harmon said the group would be looking for a new naming rights partner and“entering a new chapter in the stadium’s history.”