New Zealand

Rugby Union

New Zealand Rugby is in talks to sell its main shirt sponsorship inventory, from the All Blacks down to U20 level, to a single investor
Cricket

The Indian cricket team's upcoming tours of Sri Lanka, in June, and Zimbabwe, in August, have been called off due to the Covid-19 threat - ESPNCricinfo
Baseball

The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Baseball

Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Basketball

New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition
Cricket

Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Sailing

Swiss watchmaker Omega has signed as the Official Timekeeper of the 36th edition of the America’s Cup in 2021.
Rugby Union
Beer

During the opening weekend of the 2019 Rugby World Cup, Steinlager leveraged its partnership with the All Blacks via ‘Black Laundry’, an experiential activation backed by an integrated marketing campaign.
Rugby Union

New Zealand Rugby Union side Hawke's Bay has renewed with its principal sponsor, oil and lubricants company Total Lubricants
Rugby Union
Airlines

Ahead of the All Blacks making the trip to Japan for the 2019 Rugby World Cup, Air New Zealand dropped a ‘safety video’ and support-building marketing campaign.
Rugby Union

Italian fashion group Fashion Box has moved into rugby union sponsorship after agreeing a four-year deal for its Replay denim brand to back the All Blacks
Cricket

New Zealand cricket has agreed deals with Indian companies Kent RO, Ebix and Hero MotoCorp to sponsor India's tour of the country, which starts today
Surfing

Pay-television broadcaster Sky Sport New Zealand has signed a wide-ranging sponsorship and media-rights deal with the World Surf League
Rugby

US insurance group AIG has decided against renewing its sponsorship of New Zealand Rugby when the current deal ends in 2021
Rugby League

National Rugby League team the Vodafone New Zealand Warriors have agreed a sponsorship deal with Unilever-owned mayonnaise brand Best Foods. The deal began yesterday and runs for two years
Football
Beer

Around Peru’s World Cup 2018 away play-off match against New Zealand, national-team sponsor Cristal ‘hacked’ the opposition team’s shirt so the stadium in Wellington appeared full of away support.
Rugby League

Pay-television broadcaster Sky New Zealand has furthered its strategy of investing in the sponsorship of domestic sport by agreeing a long-term deal with New Zealand Rugby League focusing on the women’s g…
Rugby Union

Fiji’s national airline, Fiji Airways, has extended and upgraded its shirt sponsorship deal with New Zealand Super Rugby franchise the Crusaders, with financial services group BNZ to downgrade its partnership w…