New Zealand
Bundaberg Rum gets Cricket World Cup shot
The International Cricket Council has reached an agreement to make rum brand Bundaberg Rum an official partner of its 2015 World Cup.
SkyCity partners 2017 World Masters Games
Auckland entertainment centre SkyCity has become the official hotel and fine dining partner of the 2017 edition of the World Masters Games multi-sport event.
MRF Tyres gets to grips with Cricket World Cup
Indian tyre manufacturer MRF Tyres has reached a sponsorship agreement with the International Cricket Council covering its 2015 World Cup.
ICC seeks to enhance World Cup engagement with SAP partnership
The International Cricket Council has announced a partnership with software services company SAP for its 2015 World Cup.
Hublot enters cricket market with World Cup deal
Swiss watch manufacturer Hublot has sealed an agreement with the International Cricket Council to serve as the official timekeeper at the 2015 World Cup in Australia and New Zealand.
Rugby union – national union sponsorship deals
For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.
MyRepublic connects with All Blacks for Northern Tour
Internet provider MyRepublic has reached an agreement with the New Zealand Rugby Union (NZRU) to serve as title sponsor for the national team’s forthcoming northern hemisphere tour.
Winter Games NZ drives away with Audi extension
German automotive company Audi has extended its naming rights deal with New Zealand winter sports showpiece Winter Games NZ to take in its 2015 and 2017 editions.
NRL’s Warriors toast new jersey sponsor
New Zealand drinks brand Woodstock Bourbon & Cola has struck a deal to become a major sponsor of Auckland-based NRL rugby league franchise the Warriors.
Matua Wines raises a glass to World Cup partnership
The International Cricket Council has reached an agreement for Matua Wines to become the official wine in New Zealand for the 2015 World Cup.
BMW drives into New Zealand Open
The New Zealand Open golf tournament has agreed a title sponsorship deal with German automotive manufacturer BMW for its 2015 edition.
Canterbury battles on with NRL’s Warriors
Sportswear company Canterbury of New Zealand has signed an extended three year kit deal with Auckland-based NRL rugby league franchise the Warriors.
Georgie Pie eats up naming rights to New Zealand T20 competition
New Zealand Cricket has reached an agreement with Georgie Pie to make the McDonald’s-owned brand the title sponsor of its domestic Twenty20 competition.
Avanti on board with New Zealand for Glasgow 2014
Cycle brand Avanti has agreed a deal to become the official bike supplier of the New Zealand Olympic Committee.
How the 2013 America’s Cup teams were funded
The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.
Ford upgrades NZC deal to take shirt sponsor rights
US car maker Ford has strengthened its partnership with New Zealand Cricket by becoming shirt sponsor of the national team.
Softball world champions secure ‘game changing’ deal
Softball New Zealand has announced a “game changing” sponsorship deal for home building company Golden Homes to assume naming rights to its men’s national team, the sport’s reigning world champion.
New Zealand Cricket banks ANZ extension
Australasian banking group ANZ has announced a three-year extension to its commercial agreement with New Zealand Cricket.