New Zealand

Global fast-food restaurant chain KFC has agreed to sponsor the five New Zealand-based franchises taking part in this year’s Super Rugby competition.

New Zealand Super Rugby franchise the Crusaders has agreed a partnership with locally-based Eastgate Shopping Centre for the 2014 season.

Sportswear brand Asics has renewed its association with the Trans-Tasman Netball League to serve as its official footwear supplier for the next three years.

Health insurance provider NIB has announced a three-year sponsorship deal with Auckland-based Super Rugby franchise the Blues ahead of the rugby union competition’s 2014 season.

QBE Insurance has sealed a five-year naming rights deal for rugby and football venue North Harbour Stadium, which is located in Auckland, New Zealand.

Hamilton-based animal management equipment company Gallagher Group has expanded its sponsorship of reigning Super Rugby champion the Chiefs to take on naming rights of the team.

Qantas has signed a two-year extension to its sponsorship of New Zealand Super Rugby team the Crusaders.

Consumer electronics retailer Dick Smith has agreed a five-year naming-rights deal for the NRL’s Auckland Nines rugby league tournament.

Global battery brand Duracell has announced a partnership with New Zealand Rugby to sponsor reigning world champion the All Blacks.

The Health Promotion Agency has agreed a deal with New Zealand Rugby League for its Smokefree NZ brand to serve as the official sleeve sponsor of the national team for its 2013 World Cup campaign.

Entertainment and casino company SkyCity has extended its term as a major sponsor of the New Zealand Warriors National Rugby League team by two seasons.

A-League football team Wellington Phoenix has reached a three-year deal with Huawei to make the Chinese telecommunications company its principal partner.

New Zealand Super Rugby franchise Crusaders have agreed a team naming rights deal with banking group BNZ.

BMW has agreed a deal to become the official sponsor of the New Zealand Golf Open, according to the New Zealand Herald newspaper.

The New Zealand arm of German car manufacturer Audi will serve as the title sponsor of the 2013 Winter Games NZ event.

Adidas has agreed extended deals with New Zealand rugby union stars Richie McCaw and Dan Carter to continue their roles as company ambassadors until 2016.

Australia and New Zealand not only share a geographical region, a common language and a similar history but also a sporting culture in which rugby and cricket are major sports and soccer is becoming increasingly popular. This analysis of the countries provides headline data and a deeper dive into Rugby League sponsorships.