Hublot enters cricket market with World Cup deal

Swiss watch manufacturer Hublot has sealed an agreement with the International Cricket Council to serve as the official timekeeper at the 2015 World Cup in Australia and New Zealand.

Australia captain Michael Clarke was announced as a Hublot ambassador when the partnership was launched in Sydney today (Monday), while India international and Hublot Champion Ambasador Harbhajan Singh took part in a simultaneous event in New Delhi.

The deal marks Hublot’s first move into cricket and the company will produce specially themed limited-edition Classic Fusion Chrono Cricket watches for fans to buy.

The 2015 World Cup launches on February 14, with New Zealand taking on Sri Lanka in Christchurch before old rivals Australia and England meet in a day/night match at Melbourne’s MCG, which will also host the final on March 29.

Ricardo Guadalupe, chief executive of Hublot, said: “Hublot has once again proven itself as the first, unique, and different luxury brand to enter cricket. This incredible sport will round off our worldwide marketing presence, and help drive our development in countries with high commercial potential.”