American retailer Dick's Sporting Goods has parented with Perfect Game, the world’s largest baseball and softball scouting service, to make the chain the title sponsor at the 20th annual All-American C…

Deal to create dominant entity in youth and recreational levels of play

Women’s sports league developer Athletes Unlimited is expanding its reach and visibility by securing a distribution deal with three regional sports networks for its 2020 softball season.

Major League Baseball has been unveiled as the official presenting sponsor of the United States’ women’s softball team’s upcoming training tour ahead of the 2020 Tokyo Olympic Games. T

Softball New Zealand has announced a “game changing” sponsorship deal for home building company Golden Homes to assume naming rights to its men’s national team, the sport’s reigning world champion.