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Latest Analysis
Formula E closing the gap on Formula 1 as a sponsorship proposition
When season six of the Formula E Championship gets under way in Saudi Arabia on November 22, there will be a brief overlap with the 2019 Formula One Championship, which ends in Dubai on December 1
FA rolls Wembley and St George’s Park assets into BT deal, still falls short on price
England’s Football Association has rolled the assets from three separate deals into its new deal with UK telco BT, which was agreed in June.
Vestas pays premium for Formula E entry with Mercedes-Benz EQ
Danish wind turbine company Vestas signed as a Principal Partner of the Mercedes-Benz EQ Formula E Team, having turned down the title position at Porsche Formula E, industry sources have told SportBusiness Sponsorship.
Sponsorship of rugby union
For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.
Italian rugby signs two deals, expects uplift from shirt rights
The Italian Rugby Federation (FIR) has added carmaker Renault to its sponsorship portfolio and renewed its agreement with the NH Hotels chain as it looks to return its total sponsorship revenue to its 2013 high water mark.
Formula E closing the gap on Formula 1 as a sponsorship proposition
When season six of the Formula E Championship gets under way in Saudi Arabia on November 22, there will be a brief overlap with the 2019 Formula One Championship, which ends in Dubai on December 1
FA rolls Wembley and St George’s Park assets into BT deal, still falls short on price
England’s Football Association has rolled the assets from three separate deals into its new deal with UK telco BT, which was agreed in June.
Vestas pays premium for Formula E entry with Mercedes-Benz EQ
Danish wind turbine company Vestas signed as a Principal Partner of the Mercedes-Benz EQ Formula E Team, having turned down the title position at Porsche Formula E, industry sources have told SportBusiness Sponsorship.
Interwetten doubles up Bundesliga club partnerships, adds Sporting Gijón in Spain
Online gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …