HomeNewsNewsInformation TechnologyCricketAustralia

ICC seeks to enhance World Cup engagement with SAP partnership

The International Cricket Council has announced a partnership with software services company SAP for its 2015 World Cup.

Effective immediately and running through until the end of the tournament, SAP will serve as the World Cup’s exclusive analytics and cloud partner.

SAP will use its Hana platform to provide real-time data, statistics and match analysis across the ICC’s network of websites.

Additionally, SAP will provide cloud-based services to host the ICC’s historical World Cup statistics database and this match data will be made publicly available over the coming months.

ICC chief executive David Richardson said: “SAP is changing the way sports fans interact with data and information. In a sport such as cricket where there is a healthy appetite for information and statistics, especially across digital platforms, the ICC is delighted that SAP’s powerful technology will bring the fans closer to the game.”

The 2015 World Cup will be co-hosted by Australia and New Zealand from February 14 to March 29.