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Georgie Pie eats up naming rights to New Zealand T20 competition

New Zealand Cricket has reached an agreement with Georgie Pie to make the McDonald’s-owned brand the title sponsor of its domestic Twenty20 competition.

Running from November 1 to December 7 this year, the tournament will now be known as the Georgie Pie Super Smash.

Georgie Pie will benefit from exposure at 27 live televised games on pay-television broadcaster Sky Sports and a revamped competition schedule.

There will be six festival weekends, featuring a Friday night match and Saturday and Sunday double headers at the same venue, while an expanded three-game finals weekend will take place at Hamilton’s Seddon Park from December 5-7.

McDonald’s director of marketing Chris Brown said: “With the new format of the Georgie Pie Super Smash, McDonald’s restaurants will play a role in helping get Kiwi families along to the games, and enjoying the spectacle.”

The terms of the agreement were not disclosed.