New Zealand
New World purchases Netball NZ extension
Netball New Zealand has extended its top-tier sponsorship deal with national supermarket chain New World until at least 2016.
Long-time partner Steinlager extends with All Blacks
Beverage and food company Lion has extended a deal with the New Zealand Rugby governing body for its Steinlager beer brand to remain an official sponsor of the All Blacks national rugby union team.
NRL’s Warriors extend long-running Vodafone connection
Auckland-based rugby league team the Warriors have renewed their long-standing naming sponsorship agreement with telecommunications group Vodafone until the end of the 2018 NRL season.
ANZ Championship renews naming deal on eve of new season
Banking group ANZ has extended its title sponsorship of the ANZ Championship, the top netball division across Australia and New Zealand, for a further three years.
Highlanders seal University of Otago tie-up
The University of Otago has reached an agreement to become a major sponsor of its local Super Rugby franchise the Highlanders.
Jockey gives support to All Blacks
Men’s underwear brand Jockey has reached a three-year deal to become an official partner of New Zealand’s national rugby union teams.
KFC backs New Zealand’s Super Rugby teams
Global fast-food restaurant chain KFC has agreed to sponsor the five New Zealand-based franchises taking part in this year’s Super Rugby competition.
Super Rugby’s Crusaders bag new partner
New Zealand Super Rugby franchise the Crusaders has agreed a partnership with locally-based Eastgate Shopping Centre for the 2014 season.
Asics nets extension with Trans-Tasman Netball League
Sportswear brand Asics has renewed its association with the Trans-Tasman Netball League to serve as its official footwear supplier for the next three years.
Insurer NIB sponsors Super Rugby’s Blues
Health insurance provider NIB has announced a three-year sponsorship deal with Auckland-based Super Rugby franchise the Blues ahead of the rugby union competition’s 2014 season.
QBE secures naming rights at North Harbour Stadium
QBE Insurance has sealed a five-year naming rights deal for rugby and football venue North Harbour Stadium, which is located in Auckland, New Zealand.
Gallagher Group touches down with major Chiefs deal
Hamilton-based animal management equipment company Gallagher Group has expanded its sponsorship of reigning Super Rugby champion the Chiefs to take on naming rights of the team.
Qantas extends backing of Super Rugby’s Crusaders
Qantas has signed a two-year extension to its sponsorship of New Zealand Super Rugby team the Crusaders.
Dick Smith takes title spot for NRL’s Auckland Nines event
Consumer electronics retailer Dick Smith has agreed a five-year naming-rights deal for the NRL’s Auckland Nines rugby league tournament.
All Blacks power up with Duracell
Global battery brand Duracell has announced a partnership with New Zealand Rugby to sponsor reigning world champion the All Blacks.
NZRL signs new sponsor for World Cup defence
The Health Promotion Agency has agreed a deal with New Zealand Rugby League for its Smokefree NZ brand to serve as the official sleeve sponsor of the national team for its 2013 World Cup campaign.
SkyCity renews Warriors deal
Entertainment and casino company SkyCity has extended its term as a major sponsor of the New Zealand Warriors National Rugby League team by two seasons.
Huawei scores Wellington Phoenix deal
A-League football team Wellington Phoenix has reached a three-year deal with Huawei to make the Chinese telecommunications company its principal partner.