Italy
Eurobet deal doubles Serie B title rights revenue
The value of the title sponsorship of Serie B, the second tier football league in Italy, rebounded in its latest deal with betting company Eurobet, following a drop of more than 50 per cent in the last year of the previous agreement.
Serie A generating €26m per year from sponsorship
Serie A, Italy’s top football league, is understood to earn about €26m ($35.3m) per year from central sponsorship revenue, more than eight times the amount earned by the Italian second tier, Serie B.
Adidas ties up Milan Marathon partnership
German sportswear giant Adidas has reached a three-year sponsorship agreement with the Milan Marathon.
Braun enters football market with AC Milan
Italian Serie A football club AC Milan has signed a commercial partnership with grooming brand Braun.
Red Bull renews with Simply for Italian GP
Formula One team Red Bull Racing has renewed its sponsorship agreement with supermarket chain Simply for this weekend’s Italian Grand Prix.
Catania feeds commercial appetite with Fiorucci deal
Italian Lega Serie A football club Catania has agreed a deal for food company Fiorucci to become its new main sponsor.
Ducati races on with Shell
Multinational oil and gas company Shell has extended its technical partnership with the Ducati motorcycle racing team for a further three years.
Lindt secures title sponsorship for Italian Open
The Italian subsidiary of Swiss chocolatier Lindt, Lindt Italia, has taken on the title sponsorship of the 2013 Italian Open golf tournament.
Inter extends long-running Nike ties
Italian Serie A football club Inter Milan has announced a 10-year extension to its kit partnership with Nike.
Bologna teams up with 32Red
Italian Serie A football club Bologna has agreed an exclusive deal for 32Red to become its official casino partner for the 2013-14 and 2014-15 seasons.
Groupama increases Serie A presence with Udinese
French insurance company Groupama Insurance has added Serie A team Udinese to its Italian football sponsorship portfolio.
Angelico Biella Basketball teams up with Botalla
Italian basketball team Angelico Biella Basketball has confirmed cheese manufacturer Botalla Cheese as an official sponsor for the 2013-14 season.
NGM scores top sponsor deal for Serie B
Telecommunications company New Generation Mobile has agreed a deal to become a top sponsor of the Italian Serie B second-tier football competition for the 2013-14 season.
Beretta renews Torino principal sponsorship deal
Food company the Beretta Group has agreed a deal to renew its principal sponsorship of Italian Serie A football club Torino.
Racing Boy partners with Yamaha Factory Racing
Leading MotoGP team Yamaha Factory Racing has reached a sponsorship deal with motorcycle parts and accessories manufacturer Racing Boy.
Eurobet secures Serie B title sponsorship
Lega Serie B, the governing body of the second tier of Italian football, has announced that Eurobet will be the title sponsor of the 2013-14 Serie B season.
AC Milan checks in with Blu Hotels
Italian hotel chain Blu Hotels has agreed a deal to become an official partner of Serie A football club AC Milan for the 2013-14 season.
Infront seeks to bolster Fisi’s sponsorship portfolio
The Italian Winter Sports Federation (Fisi) has agreed a five-year deal, from 2013-14 to 2017-18, to allow the Infront Sports & Media agency to handle its marketing rights.