Italian hotel chain Blu Hotels has agreed a deal to become an official partner of Serie A football club AC Milan for the 2013-14 season.
The partnership, brokered by the Infront Italy agency, gives Blu Hotels branding visibility at Milan’s San Siro stadium and the team’s Milanello training complex.
Additionally, Blu Hotels will enjoy advertising opportunities throughout Milan’s club publications, from its official website to the Forza Milan magazine.
Blu Hotels facilities will be utilised by the club for events such as the Milan Business Forum and the Milan Foundation Golf Tournament.
Milan has worked to bolster its commercial roster throughout the summer and Blu Hotels joins banking group Banca Popolare di Milano and watch brand Chronotech among the recent additions.