Italy
MotoGP’s Yamaha boosts sponsorship roster for new season
MotoGP motorcycling team Yamaha Factory Racing has announced a trio of commercial deals ahead of the 2014 season.
Parma hoovers up main sponsor extension
Italian Serie A football club Parma has signed a one-year extension to its shirt sponsorship deal with vacuum cleaner manufacturer Vorwerk Folletto.
Lazio signs up cruise partner
Cruise ship company MSC Crociere has agreed a deal to become a premium sponsor of Italian Serie A top-flight football club Lazio for the remainder of the 2013-14 season.
Huawei deal highlights AC Milan’s international potential
Chinese mobile phone brand Huawei is investing over €1.2m ($1.6m) per year in new sponsorship and marketing deals with six Italian Serie A football clubs, including AC Milan.
San Benedetto refreshes Serie B’s commercial portfolio
Italian mineral water brand San Benedetto has agreed a sponsorship deal with Lega Serie B, the governing body of the second division of Italian football.
Hellas Verona buoyed by Franklin & Marshall tie-up
Italian Serie A football club Hellas Verona has signed a deal for clothing company Franklin & Marshall to become its main sponsor for the remainder of the 2013-14 season.
Ferrari has multi-year vision with Oakley
California-based sunglasses and sports performance apparel manufacturer Oakley has entered into a multi-year partnership with Formula One motor racing team Ferrari.
Italian athletes dress to impress through Armani extension
The Italian Olympic Committee (CONI) has extended its partnership with the Giorgio Armani fashion house through to the 2016 Olympic Games in Rio de Janeiro.
Serie B sponsorship works for Eurobet
Eurobet, the Italian betting company, has attracted 20 per cent of new registrations to its online betting service from its title sponsorship of Serie B, Italian football’s second tier league.
AC Milan connects with Huawei
Chinese telecommunications company Huawei has signed a three-year sponsorship deal with Italian Serie A football team AC Milan.
Eurobet: Interview with Alexis Gregoriadis, online marketing director for Eurobet
Eurobet, the Italian betting company, has attracted 20 per cent of new registrations to its online betting service from its title sponsorship of Serie B, Italian football’s second tier league.
Adidas to replace Nike as Juventus kit partner
Italian Serie A football club Juventus has signed a six-year kit deal with Adidas in an agreement that is set to commence from the 2015-16 season.
SPI Windows opens up to AC Milan extension
Windows and shutters manufacturer SPI Windows has extended its status as an official partner of Italian Serie A football club AC Milan for the current 2013-14 season.
AC Milan nets Adidas extension
Italian Serie A football club AC Milan has agreed a 10-year extension to its long-running kit partnership with Adidas.
Juventus welcomes Samsung to sponsor roster
Italian Serie A football club Juventus has signed a new three-year sponsorship deal with Korean electronics giant Samsung.
Inter Milan drives on with Volvo
Volvo has agreed a deal to extend its partnership with Italian Serie A football club Inter Milan.
Lega Basket signs Fastweb partnership
The Italian basketball league, Lega Basket, has agreed a deal for Fastweb to become its official technology partner for the next three years.
Eurobet deal doubles Serie B title rights revenue
The value of the title sponsorship of Serie B, the second tier football league in Italy, rebounded in its latest deal with betting company Eurobet, following a drop of more than 50 per cent in the last year of the previous agreement.