Telecommunications company New Generation Mobile has agreed a deal to become a top sponsor of the Italian Serie B second-tier football competition for the 2013-14 season.
The NGM logo will appear on the back of the jerseys of all 22 Serie B clubs throughout the course of the season.
The league also recently secured a deal for betting and gambling company Eurobet to become the title sponsor of the 2013-14 season. The firm will also benefit from jersey branding on the shirt sleeve of each Serie B player under the terms of the deal.
The 2013-14 Serie B season will begin on August 24.