Italian Serie A football club Bologna has agreed an exclusive deal for 32Red to become its official casino partner for the 2013-14 and 2014-15 seasons.
The online gaming operator became regulated and licenced in Italy last November and will use the new partnership with Bologna to further promote its services to Italian gamblers.
Under the deal, 32Red will benefit from on and off-line co-branding activities with the football club. In addition, the deal will also include stadium branding and the launch of an affiliate programme to market the 32Red brand to Bologna fans on the club’s official website.
32Red is already well known in the football industry, especially in the UK market where it has enjoyed partnerships with English Premier League sides Swansea City and Aston Villa.