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Adidas ties up Milan Marathon partnership

German sportswear giant Adidas has reached a three-year sponsorship agreement with the Milan Marathon.

Adidas will activate the partnership to promote its extensive brand of running clothing and equipment.

It joins Suisse Gas on the event’s commercial roster – the energy company standing as the Milan Marathon’s title sponsor for the next two years having replaced banking group Barclays after the 2012 event.

The 2014 edition of the race takes place on April 6, with Ethiopia’s Worku Biru Gemenchu and Kenya’s Monica Jepkoech victorious in the respective men’s and women’s races this year.