Italy

Serie A club AS Roma has signed a ‘premium partner’ deal with sports infotainment site StarCasinò Sport.

Italian state-owned carrier ITA Airways has signed a sponsorship agreement with the Italian Football Federation (FIGC) focused on its national teams

Inter Milan has secured an agreement with LeoVegas.News, the football magazine arm of the gambling company LeoVegas. The three-year deal makes LeoVegas

The Italian arm of professional services company Deloitte has added domestic sponsorship rights to the 2026 Winter Games in Milan-Cortina to its Olympic global partner deal

AC Milan has added global e-commerce platform eBay to its sponsorship portfolio. The deal makes the platform the 'Official Marketplace' of the current Italian Serie A holders

Human resources company Randstad Italia has signed as the second domestic sponsor of the 2026 Winter Olympic and Paralympic Games in Milan-Cortina

International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)

Inter Milan has signed HR specialist Attal Group as its latest sponsor

Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women

Italian Serie A club AC Milan has extended its sponsorship contract with smartphone accessories company Celly

German insurance firm Allianz has extended its relationship with Italian Serie A club Juventus to include branding on the pre-match warm-up and training kit of the Turin club’s men’s first team in Eur…

The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere

Italian Serie A club SSC Napoli has signed a regional sponsorship contract with Georgian betting company Crocobet

Italian Serie A club AS Roma has signed up real estate company Idealista as a sponsor for the 2022-23 season

Italian automotive manufacturer Alfa Romeo has announced that it will end its wide-ranging agreement with the Sauber Group-owned Formula 1 team at the end of the 2023 season

Inter Milan has agreed a sponsorship deal with Chinese consumer electronics manufacturer Hisense, while the Italian Serie A club has also signed Chinese betting and sports entertainment brand HTH as a…

Udinese has extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele, while fellow Italian Serie A club Torino has signed a new sponsorship deal with…