Italy

Italian Serie A club AS Roma has revealed blockchain network DigitalBits as its likely new main shirt sponsor, despite the absence of any official announcement

Italian Serie A football club AC Milan has signed up smartphone brand Oppo Italia as a new sponsor

Chinese technology company Lenovo has upgraded its multi-year sponsorship of Italian Serie A club Inter Milan to become the club’s back-of-shirt sponsor.

Korean car maker Hyundai Motor has extended its back-of-shirt sponsorship agreement with Italian Serie A club AS Roma

Italian Serie A club Udinese has extended the club’s shirt sleeve sponsorship with local food brand Prosciutto di San Daniele for the 2021-22 season.

Italian football club AC Milan has signed a renewal to its sponsorship contract with top-up and payment services brand Snaipay

Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association. Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy

Global sports subscription service and media company DAZN is set to agree a three-year deal with Publitalia, the advertising agency of the television networks of Italian media group Mediaset

The Italian Football Federation (FIGC) has signed up technology giant Sony to its sponsorship portfolio. The deal makes the PlayStation brand the official console of the Italian national team

Italian football club Venezia has signed up Italian sportswear brand Kappa as its new kit supplier

Italian wine consortium Asti DOCG has signed a global sponsorship with the ATP, the men’s professional tennis tour, with rights to the ATP Tour and ATP Finals through 2023.

Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese television set manufacturer Skyworth

Lega Serie A has renewed its title sponsorship agreement with Italian telco TIM. The three-year renewal builds on a long-term association between the two organisations, which dates back to 1998

Serie A club Inter Milan is continuing its search for a new front-of-shirt sponsor for the 2021-22 season, after Italian tyre brand Pirelli, which has held the designation for 26 years, opted to downgrade…

Formula One’s Scuderia AlphaTauri has signed sponsorship deals with foreign exchange and trading brand ICM.com and smart contract platform Fantom ahead of this weekend’s Monaco Grand Prix. The ICM.com

Lega Serie A has added the title rights to the 2021 Coppa Italia final to its long running association with telecoms operator Telecom Italia (TIM)

Samsung Electronics Italia has signed as a second-tier sponsor of the Italian Football Federation (FIGC)