Italy

Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster

Cryptocurrency exchange Binance has signed a major new agreement with Italian Serie A club SS Lazio, which includes main shirt sponsorship rights and the launch of a club fan token

Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…

Italian Serie A club AS Roma has signed a supplier deal with Italian footwear brand Pellettieri di Parma

Investment platform eToro has moved into the Italian football sponsorship market, signing deals with nine Serie A clubs

Cryptocurrency derivatives exchange Bitget has become the first-ever shirt sleeve partner of Italian Serie A football club Juventus

Turkish blockchain technology provider Bitci has become a premium partner of Italian Serie A club Spezia Calcio for the next three seasons, from 2021-22 to 2023-24

Italian coffee brand Pop Caffè has become the official coffee partner of reigning Italian Serie A champions Inter Milan for the next two seasons.

Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.

Italian Serie A club Inter Milan has signed an extension to its sponsorship deal with HR specialists ManpowerGroup

Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.

Inter Milan has signed a multi-year agreement with Zytara Labs and its associated blockchain DigitalBits, which the Italian Serie A club states is worth a total of €85m ($100m).

Korean tyre brand Nexen Tire has become Italian Serie A club AC Milan’s new tyre sponsor in the Italian market.

Italian Serie A side Inter Milan has signed an extension to its sponsorship deal with pasta brand La Molisana

Health technology company Umana Medical has signed as a premium sponsor of cycling’s European Road Championships, scheduled for the Trentino region of Italy in September.

Italian Serie A club Napoli has named e-commerce giant Amazon as its sleeve sponsor for the next two years, from 2021-22 to 2022-23

Italian Serie A football club Juventus has agreed a deal for high-end fashion brand Loro Piana to become its official formal suit partner