AC Milan's new owners want to build on the heritage of success-with-style but expand the club’s horizons to become a global brand with a footprint that extends from China to the US.
Juventus is different. Doing things differently has become one of the touchstones of the Italian club’s projection of itself as a global brand.
Italian Serie A club AS Roma this month agreed a deal for ride-sharing service Uber to become the club’s innovation and mobility partner until the end of the 2017-18 season.
Japanese car manufacturer Honda has agreed a second consecutive one-year deal with cycling’s Giro d’Italia, having enjoyed strong sales in the country last year, following four years of poor sales.
For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
The Italian Rugby Federation (FIR) has added carmaker Renault to its sponsorship portfolio and renewed its agreement with the NH Hotels chain as it looks to return its total sponsorship revenue to its 2013 high water mark.