Racing Boy partners with Yamaha Factory Racing

Leading MotoGP team Yamaha Factory Racing has reached a sponsorship deal with motorcycle parts and accessories manufacturer Racing Boy.

Under the agreement, which covers the remainder of the 2013 season, Racing Boy has been awarded official sponsorship rights for the Asian territory and Greece.

The Racing Boy logo will be given branding space on bikes used by Yamaha riders Jorge Lorenzo and Valentino Rossi for three consecutive grand prix weekends in Malaysia, Australia and Japan.

Additionally, the company is to benefit from visibility in other key areas, such as Yamaha Racing’s communication platforms plus sporting image rights through the rest of 2013.