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Infront seeks to bolster Fisi’s sponsorship portfolio

The Italian Winter Sports Federation (Fisi) has agreed a five-year deal, from 2013-14 to 2017-18, to allow the Infront Sports & Media agency to handle its marketing rights.

The partnership covers the management, sourcing and selection of key sponsorship partners as well as the conceptual planning of events in Italy.

Infront will also activate existing sponsorships across the Fisi disciplines.

“The agreement between Fisi and Infront has been set for five seasons, a suitable period of time to allow Infront to build upon its work year-by-year and to add value to the Fisi brand and events both in Italy and worldwide,” Infront said.

The agreement adds to an existing partnership between Fisi and Infront. The agency currently handles the media rights distribution for International Ski Federation World Cup races taking place in Italy.