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Braun enters football market with AC Milan

Italian Serie A football club AC Milan has signed a commercial partnership with grooming brand Braun.

Braun has been named as an official partner of the club, although the terms of the agreement were not disclosed. The deal will run until at least the end of the 2013-14 season.

The agreement was brokered by the Infront Italy agency, the club’s official sponsorship adviser. Under the terms of the contract, Braun will receive branding exposure during Milan home games at the San Siro stadium as well as at the team’s training ground, Milanello.

AC Milan chief executive and vice-president Adriano Galliani said: “We’re proud that an international brand of such high quality has chosen Milan to enter into the football world.”