Germany
Bayern partners with Marriott International
German Bundesliga football club Bayern Munich has entered into a partnership with hotel group Marriott International.
Germany Hockey Federation lands new main partner
The German Hockey Federation (DHB) has named hypermarket chain Real as its new main partner.
Tommy Hilfiger returns to Formula One with Mercedes
Formula One motor-racing team Mercedes has entered into a partnership with US fashion and lifestyle brand Tommy Hilfiger.
RB Leipzig renews with beer partner
German beer brand Krostitzer has renewed a partnership with RB Leipzig, which plays in the country’s Bundesliga top-tier club football competition.
Tipico keeps Bwin at bay with Bundesliga International deal
Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.
ORCA partners with Schalke to aid European expansion plans
German Bundesliga football club Schalke 04 has secured a partnership with ORCA Enviro Systems, an Australian company that specialises in environmentally friendly solutions for the disposal of food waste.
German Football Association extends with banking partners
The German Football Association (DFB) has renewed partnerships with financial services companies Commerzbank and Targobank.
Bayer Leverkusen renews with kit partner
German Bundesliga football club Bayer Leverkusen has extended its partnership with sportswear manufacturer Jako.
Mercedes-Benz to support wheelchair basketball worlds
Car manufacturer Mercedes-Benz has been unveiled as the official partner of the 2018 Wheelchair Basketball World Championship.
Lagardère Sports renews ties with Augsburg
The Lagardère Sports agency has extended its marketing partnership with German Bundesliga football club Augsburg.
German Ski Association extends long-running Adidas deal
The German Ski Association (DSV) has renewed its partnership with German sportswear manufacturer Adidas.
Harting partners with Germany for Handball Euros
Technology company Harting has entered into a partnership with the German Handball Federation (DHB), through which it will sponsor the men’s national team.
Allianz commits to Stuttgart partnership
German financial services company Allianz has agreed a deal to become the official insurance partner of Bundesliga football club VfB Stuttgart.
Tipico signs Bundesliga partnership
Sports betting and casino games provider Tipico has entered into a partnership with the German Football League (DFL), through which it will sponsor the Bundesliga and 2.Bundesliga club competitions.
Bayern partners with Canadian drinks brand
German Bundesliga football club Bayern Munich has entered into a partnership with Canadian drinks brand OXiGEN.
Team Sunweb links up with Samsung
German UCI WorldTour cycling outfit Team Sunweb has entered into a partnership with consumer electronics company Samsung.
Mitsubishi signs up with German Handball Federation
Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has entered into a partnership with the German Handball Federation (DHB).
German Handball Federation lands new partner
The German Handball Federation (DHB) has entered into a partnership with building materials retailer Eurobaustoff.