Germany
Tedi upgrades to become Hertha Berlin’s main sponsor
European retail store chain Tedi has upgraded its partnership with Hertha Berlin to become the main sponsor of the German Bundesliga football club.
German Handball Federation renews with Harting
Industrial technology provider Harting has extended its partnership with the German Handball Federation (DHB).
Lidl upgrades partnership with German Handball Federation
Supermarket chain Lidl has renewed its partnership with the German Handball Federation (DHB).
Augsburg to promote Austrian tourism body
German Bundesliga football club Augsburg has entered into a partnership with the tourism board of the Austrian ski resort of Pitztal.
Mercedes to promote EQ brand through Formula E
Mercedes EQ, the new product and technology brand for electric mobility of German automotive manufacturer Mercedes-Benz, has agreed a deal to sponsor the European leg of the Formula E electric car-racing series.
Dekra extends backing of German FA
German vehicle inspection company Dekra has renewed its long-running partnership with the German Football Association (DFB).
Char-Broil partners with NFL in Germany
Outdoor cooking appliances retailer Char-Broil has signed a Germany-focused partnership with American football league the NFL.
Schalke brings in new partner
German Bundesliga football club Schalke 04 has entered into a partnership with fire and water damage restoration firm Polygonvatro.
Borussia Dortmund lands Bangkok Airways partnership
German Bundesliga football club Borussia Dortmund has entered into a partnership with Thai airline Bangkok Airways.
German Ice Hockey Federation lands safe partner
German safes and safety cabinets provider Eisenbach Tresore has entered into a partnership with the German Ice Hockey Federation (DEB).
Skoda signs up as main sponsor of Deutschland Tour
Czech automotive manufacturer Skoda has been unveiled as the main sponsor of cycling’s Deutschland Tour.
Freiburg completes Bundesliga sleeve sponsor set
Badenova has expanded its partnership with SC Freiburg to become the sleeve sponsor of the German Bundesliga football club.
LV Bet teams up with German ice hockey body
The German Ice Hockey Federation (DEB) has entered into a partnership with online gambling operator LV Bet, while Iserlohn Roosters, which plays in the country’s Deutsche Eishockey Liga top-tier club competition, has extended a deal with national banking company Märkische Bank.
Qatar Airways takes sleeve sponsorship at Bayern Munich
German Bundesliga football club Bayern Munich has agreed a deal with Qatar Airways to become its new sleeve sponsor from next season.
Allianz renews with Handball Bundesliga’s Leipzig
German financial services company Allianz has extended its partnership with SC Leipzig, which plays in the country’s top-tier Handball Bundesliga.
Santini backs returning Deutschland Tour
Italian sportswear manufacturer Santini has agreed a kit partnership with the Deutschland Tour cycling event.
Bayern partners with Marriott International
German Bundesliga football club Bayern Munich has entered into a partnership with hotel group Marriott International.
Germany Hockey Federation lands new main partner
The German Hockey Federation (DHB) has named hypermarket chain Real as its new main partner.