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German Ski Association extends long-running Adidas deal

The German Ski Association (DSV) has renewed its partnership with German sportswear manufacturer Adidas.

The new deal will run until 2022. Adidas will serve as the exclusive equipment supplier of Germany’s cross-country skiing and biathlon teams as part of the deal.

The company will also provide kit for Germany’s ski jumping and Nordic combined teams on a non-exclusive basis.

Adidas has been a partner of the DSV since 1978.