Germany
Hamburg toasts renewal of historic Holsten deal
Holsten has agreed a three-year extension to its long-running partnership with 1.Bundesliga football club Hamburg SV.
DFB sells out second tier with SAP deal
IT software company SAP became the sixth Premium Partner of the Deutscher Fussball Bund, the German football federation, in March in a five-year deal to the end of 2017, thought to be worth around €2m (…
Otto Bock recommits to IPC after London 2012 success
OTTO BOCK HEALTHCARE extended its worldwide partnership with the International Paralympic Committee (IPC) through to the 2016 edition of the Paralympic Games in Rio de Janeiro, August 30
Allianz steals the show in Munich
A CAMPAIGN to raise the profile of the Allianz Arena name ahead of the UEFA Champions League final in May could point the way for other venues stripped of their sponsor deals when hosting major international…
Continental keeps a grip on international soccer rights
IN OCTOBER 2011, the Germany-based global trye company Continental, signed as a global sponsor of UEFA EURO 2012 in Poland-Ukraine and UEFA EURO 2016 in France