Team Sunweb links up with Samsung

German UCI WorldTour cycling outfit Team Sunweb has entered into a partnership with consumer electronics company Samsung.

The three-year deal will run until the end of 2020.

The partnership will focus on creating photo and video content for Team Sunweb, with the two parties to work together on enhancing ‘Creating Memories Live’, an online live show co-produced by the team and title sponsor Sunweb.

Barbara Peeters, Team Sunweb’s commercial director, said: “This is a partnership everyone in Team Sunweb is passionate about. We always try to bring the sport closer to our fans through our content. Forming a partnership that enhances it is a great next step for the team. 

“The fact that both parties pull together in terms of innovation and development is a great advantage. We look forward to seeing what the future holds for Team Sunweb and Samsung.”