Germany

Mainz 05 has extended partnerships with financial services firm Sparkasse Mainz and textile management company Mewa, while fellow German Bundesliga football club FC Augsburg has renewed agreements with…

German Bundesliga football club Eintracht Frankfurt has agreed new partnerships with office furniture manufacturer König + Neurath and interior furnishing products company Joka.

Wind turbine company Vestas has become the Principal Partner of the Mercedes-Benz EQ Formula E Team in a long-term deal

Renewable and recyclable solutions company Stora Enso has extended its presenting sponsorship of the International Ski Federation’s (FIS) Nordic World Ski Championships for a fourth edition of the event.

Borussia Dortmund has agreed a two-season deal that will make online forex trading company InstaForex an official partner of the German Bundesliga football club in Asia and the Commonwealth of Independent…

German Bundesliga football club SC Freiburg has extended its partnership with the Rothaus brewery

Soft drinks manufacturer Coca-Cola has extended its partnership with TSG Hoffenheim - the company’s second new deal with a German Bundesliga football club in the space of a week.

Newly-promoted German Bundesliga football club SC Paderborn 07 has extended its partnership with soft drinks manufacturer Coca-Cola

German Bundesliga club Eintracht Frankfurt has extended its partnership with Nexen Tire for the next three years

In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.

In early 2019, retailer Intersport activated its partnership with Bundesliga side Hoffenheim through an initiative that auctioned player-worn kit to raise funds for children’s charity SOS-Kinderdorf.

Through 2019 and 2020, Volkswagen leveraged its football partnerships – led by its official mobility partnership with the Deutscher Fußball-Bund (DFB) – through a centralised European content hub called ‘We Drive Football’.

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season. Of

The German Basketball Federation (DBB) has renewed its long-running partnership with Dutch financial services company ING, its main sponsor

VfL Wolfsburg has signed a five-year partnership with Dutch isotonic drinks manufacturer Osonyq

German Bundesliga football club TSG Hoffenheim has agreed a new partnership with global asset management company Columbia Threadneedle Investments and has signed a one-season extension to its deal with…

The German Handball Federation (DHB) has renewed its sponsorship agreement with Nigrin, the German manufacturer of automotive care products. Nigrin is to remain a premium partner of the DHB until 2022

German Bundesliga club Eintracht Frankfurt has extended its main shirt partnership with jobs-site Indeed

The German Football Association (DFB), the governing body in charge of Germany’s national football teams and domestic cup competitions, will start the 2019-20 season without a beer sponsor.

German Bundesliga football club Borussia Dortmund has agreed new partnerships with banking group Comdirect and IT security specialist ESET, along with extending its deal with beverages manufacturer Coca-Cola

Düsseldorf Airport has extended its relationship with the German city’s Bundesliga football club, Fortuna Düsseldorf, and will continue as a premium partner through to 2022.

German Bundesliga football club Bayer Leverkusen has partnered with Korean tyre manufacturer Kumho, while Eintracht Frankfurt has extended its agreement with regional energy supplier Mainova

Newly-promoted Bundesliga club Union Berlin has signed a new sleeve partnership with digital property insurance brand ONE

Bundesliga club VfL Wolfsburg has upgraded its newly-extended global partnership with Chinese tyre brand Linglong Tire

German finance brand Bizerba Leasing group has extended its Premium Sponsorship of newly-promoted Handball Bundesliga club HBW Balingen-Weilstetten

Asian-facing, esports betting brand Tou Tou has signed a new sleeve partnership with Bundesliga club Werder Bremen. Under the deal, Tou Tou will hold the sleeve asset at Werder Bremen for one-season

Insurance company Barmenia Versicherungen has extended its main and kit sponsorship deal with Bundesliga club Bayer 04 Leverkusen for four more years

German Bundesliga football club VfL Wolfsburg has entered into a partnership with online gaming company Interwetten

Bundesliga club Borussia Mönchengladbach has extended its partnership with French electrical wholesaler Sonepar.

Bundesliga club Borussia Dortmund has signed a new partnership with German coffee brand Melitta Group

German Bundesliga football club VfL Wolfsburg has signed a partnership with Styria, a region in southern Austria

Bundesliga club SV Werder Bremen has agreed on an early extension of its shirt sponsorship with poultry brand Wiesenhof until the end of the 2021-2022 season

German Handball Bundesliga club THW Kiel has extended its shirt sponsorship agreement with regional lottery company Lotto Schleswig-Holstein

Bundesliga club Borussia Dortmund is reportedly on the verge of a €300m ($336m) mega-deal with German sportswear brand and current kit sponsor Puma.

Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports

German Bundesliga football club Schalke 04 has expanded its partnership with cleaning, security and personnel services provider Stölting.

German Bundesliga football club Bayern Munich has renewed its partnership with technology and consumer electronics company Gigaset. The new agreement will run until 2022