German financial services company Allianz has agreed a deal to become the official insurance partner of Bundesliga football club VfB Stuttgart.
The length of the deal was not disclosed but it will at least cover the remainder of the 2017-18 season.
Allianz has had an association with the wider VfB Stuttgart sports club for more than 40 years but the new deal names it as an official partner of the football team.
Allianz will receive LED advertising exposure during Stuttgart home matches, while its branding will also appear in the backdrop of interviews and on the club’s website.
Allianz is an existing sponsor of women’s volleyball team Allianz MTV Stuttgart, and also supports music and cultural events in the city.
Manfred Boschatzke, director of brand and sponsorship at Allianz Deutschland, said: “With the regionalisation of our sponsoring strategy, we at Allianz Deutschland have set ourselves the goal of bringing the Allianz brand to life in as many regions of the Republic as possible throughout the year.”