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German Handball Federation lands new partner

The German Handball Federation (DHB) has entered into a partnership with building materials retailer Eurobaustoff.

As part of the agreement, Eurobaustoff’s i&M Bauzentrum brand will serve as a sponsor of Germany’s national handball team. The agreement will run for three years.

The deal will grant i&M Bauzentrum LED advertising exposure during Germany matches.

The agreement was brokered by the Lagardère Sports agency.

The deal has been signed ahead of the Men’s European Handball Championship in Croatia later this month. Germany is the defending champion.